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Trademark owner · USPTO register · rebuilt nightly

General Mills Marketing, Inc.

152 live US trademarks, filing since 1886. The 30th largest trademark holder in Class 30 (staple foods). 4 new applications filed this year.

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Live marks
152
registered + pending
Registered
144
on the Principal Register
Pending
8
applications in progress
Filed in 2026
4
1 intent to use
Classes used
21
of 45 Nice classes
First filing
1886
140 years on the register
At a glanceplain-language reads of the register
Mostly staple foods: 91 of 152 live marks are in Class 30. Meats & processed foods (Class 29) is next with 37.
Filing faster than usual: 4 applications so far in 2026 against a yearly average of 2.5.
New products ahead: 1 of the 4 filings this year are intent-to-use applications, meaning the goods are not yet on sale.
8 registrations have a maintenance filing due in the next 12 months, 1 already in the grace period.
Filing activityapplications per year, by filing date
0 8 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 4 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What General Mills Marketing, Inc. filed most recently.

MarkClassFiledBasisStatusSerial
YUMBLE 29, 30 Sep 24, 2026 — pending 50127514
FRUIT BY THE FOOT 29 May 19, 2026 intent to use published · closes Nov 26 99832223
PROT EDGE 29, 30 Mar 23, 2026 — pending 99720055
HAVEN THEORY 29, 30 Feb 9, 2026 — pending 99641477
TOTINO'S 30 Aug 19, 2025 — registered Sep 15 99345960
FULL O'GOOD 30 May 22, 2025 — published 99197426
TWINKLES 30 Apr 10, 2025 — registered Sep 16 99131503
BOPPERS 29 Jun 27, 2024 — pending 98623051
BOPPERS 30 Mar 20, 2024 — pending 98458187
BATCHABLES 30 Nov 1, 2023 — registered Sep 9 98249623
Recently registeredlast 12 months
TOTINO'S · Cl. 30 · Reg. 8,429,978
Sep 15, 2026

Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.

Maintenance windows aheadnext 12 months · from registration dates
WE ARE BETTER OUTSIDE · Reg. 6,148,974 · registered Sep 2020
Section 8 declaration (years 5–6) · in grace period until Mar 8, 2027
Sep 8, 2025 → Sep 8, 2026
PARTY PIZZA · Reg. 6,189,934 · registered Nov 2020
Section 8 declaration (years 5–6)
Nov 3, 2025 → Nov 3, 2026
COLOR BY THE FOOT · Reg. 2,018,197 · registered Nov 1996
Section 8 & 9 renewal (year 30)
Nov 19, 2025 → Nov 19, 2026
EVERYTHING YOU NEED TO KNOW TO COOK · Reg. 2,026,158 · registered Dec 1996
Section 8 & 9 renewal (year 30)
Dec 24, 2025 → Dec 24, 2026
SWEET REWARDS · Reg. 2,025,280 · registered Dec 1996
Section 8 & 9 renewal (year 30)
Dec 24, 2025 → Dec 24, 2026
BERRY BLAST · Reg. 5,118,469 · registered Jan 2017
Section 8 & 9 renewal (year 10)
Jan 10, 2026 → Jan 10, 2027
EZ PRO · Reg. 3,234,880 · registered Apr 2007
Section 8 & 9 renewal (year 20)
Apr 24, 2026 → Apr 24, 2027
THE ORIGINAL CRISP CRUST · Reg. 5,191,408 · registered Apr 2017
Section 8 & 9 renewal (year 10)
Apr 25, 2026 → Apr 25, 2027

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Other large filers in Class 30Full ranking →
Names on the registerwhat this page merges, and what it leaves out
GENERAL MILLS MARKETING, INC. · 152 live marks
included
General Motors LLC · 514 live marks · may be a related company
separate page
General Electric Company · 199 live marks · may be a related company
separate page
General Cigar Co., Inc. · 157 live marks · may be a related company
separate page
General Mills IP Holdings II, LLC · 117 live marks · may be a related company
separate page
The General Council Of The Assemblies Of God · 66 live marks · may be a related company
separate page

Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.

Common questions

About General Mills Marketing, Inc. trademarks.

How many trademarks does General Mills Marketing, Inc. have?

152 live US trademarks as of October 23, 2026: 144 registered and 8 pending applications. 4 were filed in 2026 so far.

What does General Mills Marketing, Inc. sell, according to its trademarks?

Mostly staple foods (Class 30, 91 live marks). Also meats & processed foods (Class 29) and paper & printed matter (Class 16).

Who owns the WASHBURN'S GOLD MEDAL trademark?

WASHBURN'S GOLD MEDAL is owned by General Mills Marketing, Inc.. It was registered on April 27, 1886 (Reg. No. 0013253) and is live. The same owner holds 151 other live US marks.

When did General Mills Marketing, Inc. first file a trademark?

Its oldest live US filing dates from 1886: WASHBURN'S GOLD MEDAL, filed February 8, 1886.

Know the morning after General Mills Marketing, Inc. files.

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Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.