Trademark owner · USPTO register · rebuilt nightly

General Motors LLC

514 live US trademarks, filing since 1924. The 12th largest trademark holder in Class 12 (vehicles). 5 new applications filed this year.

Live marks
514
registered + pending
Registered
452
on the Principal Register
Pending
62
applications in progress
Filed in 2026
5
by filing date
Classes used
33
of 45 Nice classes
First filing
1924
102 years on the register
At a glanceplain-language reads of the register
Spread across 33 classes. The largest is Class 12 (vehicles) with 178 of 514 live marks.
Entering Class 10 (medical devices): first filings this year in a class with no earlier General Motors LLC marks.
8 registrations have a maintenance filing due in the next 12 months, 5 already in the grace period.
Filing activityapplications per year, by filing date
0 36 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 5 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50. Overall: #78 of all US filers.

Latest activity

What General Motors LLC filed most recently.

MarkClassFiledBasisStatusSerial
ZORA 12 Sep 2, 2026 — pending 50086474
MULTI-FLEX 12 Jul 17, 2026 — pending 99947209
GM FLEET 35 Jun 23, 2026 in use pending 99900637
GM 35 Feb 26, 2026 — published 99671791
CADILLAC 10 Jan 21, 2026 — published 99606908
CADILLAC RACING 41 Dec 18, 2025 — pending 99555300
HORIZON DISPLAY 9 Dec 17, 2025 — published 99553416
RADIANCE LIGHTING 9 Dec 17, 2025 — published 99553635
SKYGLASS 12 Dec 17, 2025 — pending 99553652
INFINITE ROUTE 9 Dec 9, 2025 intent to use published 99538120
Recently registeredlast 12 months
VOLT · Cl. 27 · Reg. 8,446,059
Sep 22, 2026
GM REWARDS · Cl. 36 · Reg. 8,451,901
Sep 22, 2026
CELESTIQ · Cl. 12 · Reg. 8,381,076
Aug 4, 2026
MULTIPRO · Cl. 12 · Reg. 8,185,089
Mar 24, 2026
GM ENERGY · Cl. 9 · Reg. 8,152,688
Feb 24, 2026
OPTIQ · Cl. 12 · Reg. 8,118,637
Jan 27, 2026
VISTIQ · Cl. 12 · Reg. 8,069,766
Dec 16, 2025
ESCALADE IQL · Cl. 12 · Reg. 8,069,767
Dec 16, 2025

Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.

Maintenance windows aheadnext 12 months · from registration dates
MAVEN · Reg. 6,053,564 · registered May 2020
Section 8 declaration (years 5–6) · in grace period until Nov 12, 2026
May 12, 2025 → May 12, 2026
ENCORE GX · Reg. 6,059,534 · registered May 2020
Section 8 declaration (years 5–6) · in grace period until Nov 19, 2026
May 19, 2025 → May 19, 2026
XT6 · Reg. 6,097,037 · registered Jul 2020
Section 8 declaration (years 5–6) · in grace period until Jan 7, 2027
Jul 7, 2025 → Jul 7, 2026
CT5 · Reg. 6,119,389 · registered Aug 2020
Section 8 declaration (years 5–6) · in grace period until Feb 4, 2027
Aug 4, 2025 → Aug 4, 2026
CT4 · Reg. 6,131,047 · registered Aug 2020
Section 8 declaration (years 5–6) · in grace period until Feb 18, 2027
Aug 18, 2025 → Aug 18, 2026
ENVISION · Reg. 5,079,039 · registered Nov 2016
Section 8 & 9 renewal (year 10)
Nov 8, 2025 → Nov 8, 2026
MODE · Reg. 6,196,022 · registered Nov 2020
Section 8 declaration (years 5–6)
Nov 10, 2025 → Nov 10, 2026
MODE BY GM FINANCIAL · Reg. 6,196,024 · registered Nov 2020
Section 8 declaration (years 5–6)
Nov 10, 2025 → Nov 10, 2026

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Names on the registerwhat this page merges, and what it leaves out
GENERAL MOTORS LLC · 514 live marks
included
General Electric Company · 199 live marks · may be a related company
separate page
General Cigar Co., Inc. · 157 live marks · may be a related company
separate page
General Mills Marketing, Inc. · 152 live marks · may be a related company
separate page
General Mills IP Holdings II, LLC · 117 live marks · may be a related company
separate page
The General Council Of The Assemblies Of God · 66 live marks · may be a related company
separate page

Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.

Common questions

About General Motors LLC trademarks.

How many trademarks does General Motors LLC have?

514 live US trademarks as of October 23, 2026: 452 registered and 62 pending applications. 5 were filed in 2026 so far.

What does General Motors LLC sell, according to its trademarks?

Mostly vehicles (Class 12, 178 live marks). Also electronics & software (Class 9) and paper & printed matter (Class 16).

Who owns the CADILLAC trademark?

CADILLAC is owned by General Motors LLC. It was registered on August 4, 1925 (Reg. No. 0201694) and is live. The same owner holds 513 other live US marks.

When did General Motors LLC first file a trademark?

Its oldest live US filing dates from 1924: CADILLAC, filed June 27, 1924.

Know the morning after General Motors LLC files.

Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.

Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.