Mars, Incorporated
564 live US trademarks, filing since 1927. The 6th largest trademark holder in Class 30 (staple foods). 21 new applications filed this year.
Marks held on the register, by filing date. 2026 is year to date.
A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50. Overall: #65 of all US filers.
What Mars, Incorporated filed most recently.
| Mark | Class | Filed | Basis | Status | Serial |
|---|---|---|---|---|---|
| THE REST CAN WAIT | 30 | Oct 2, 2026 | — | pending | 50142046 |
| SUZI WAN | 29, 30 | Sep 16, 2026 | — | pending | 50111093 |
| BOO BLEND | 30 | Sep 10, 2026 | — | pending | 50101112 |
| CARE. COMPASSION. CONFIDENCE. | 44 | Aug 28, 2026 | — | pending | 50077821 |
| M | 30 | Aug 5, 2026 | — | pending | 50034266 |
| SPOOKY ORANGE | 30 | Jul 30, 2026 | — | pending | 50023590 |
| MARS SNACKING | 35 | Jul 21, 2026 | — | pending | 50004797 |
| INSPIRING HAPPINESS WITH BETTER SNACKS FOR BETTER DAYS | 35 | Jul 21, 2026 | — | published | 50004822 |
| PROACTIVE 5 | 31 | Jul 1, 2026 | — | pending | 99917413 |
| THE WORLD CAN WAIT | 30 | Jun 29, 2026 | intent to use | published | 99910856 |
Anyone who believes they would be harmed by registration can oppose during this window.
Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.
A filing missed by the due date enters a six-month grace period, then the registration cancels.
Recorded as the nightly register update observes them. A cancelled or expired mark no longer blocks a new filing of the same name.
Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.
About Mars, Incorporated trademarks.
How many trademarks does Mars, Incorporated have?
564 live US trademarks as of October 23, 2026: 467 registered and 97 pending applications. 21 were filed in 2026 so far.
What does Mars, Incorporated sell, according to its trademarks?
Mostly staple foods (Class 30, 211 live marks). Also agriculture & fresh produce (Class 31) and advertising & business (Class 35).
Who owns the SNICKERS trademark?
SNICKERS is owned by Mars, Incorporated. It was registered on February 28, 1928 (Reg. No. 0239311) and is live. The same owner holds 563 other live US marks.
When did Mars, Incorporated first file a trademark?
Its oldest live US filing dates from 1927: SNICKERS, filed October 7, 1927.
Know the morning after Mars, Incorporated files.
Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.
Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.