General Mills IP Holdings II, LLC
117 live US trademarks, filing since 1924. The 28th largest trademark holder in Class 30 (staple foods). 2 new applications filed this year.
Marks held on the register, by filing date. 2026 is year to date.
A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.
What General Mills IP Holdings II, LLC filed most recently.
| Mark | Class | Filed | Basis | Status | Serial |
|---|---|---|---|---|---|
| WONDER PANTRY | 30 | Mar 16, 2026 | — | pending | 99704367 |
| BREAKFAST PARLOUR | 30 | Mar 16, 2026 | — | published | 99704372 |
| COUNT CHOCULA | 5 | Sep 19, 2025 | — | published | 99403123 |
| OATMEAL CRISP | 30 | Aug 15, 2025 | — | registered Mar 24 | 99339280 |
| CINNAMON TOAST CRUNCH LOADED | 30 | Jun 27, 2024 | — | registered Mar 11 | 98622824 |
| TRIX LOADED | 30 | Jun 27, 2024 | — | registered Apr 1 | 98622827 |
| COCOA PUFFS LOADED | 30 | Jun 27, 2024 | — | registered Oct 28 | 98622830 |
| CINNAMON TOAST CRUNCH | 29, 30 | Jan 29, 2024 | — | published | 98380742 |
| MONSTER MASH | 29 | Nov 13, 2023 | — | registered Oct 8 | 98267326 |
| GINGERBREAD TOAST CRUNCH | 30 | Oct 3, 2023 | — | registered Dec 31 | 98207416 |
Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.
A filing missed by the due date enters a six-month grace period, then the registration cancels.
Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.
About General Mills IP Holdings II, LLC trademarks.
How many trademarks does General Mills IP Holdings II, LLC have?
117 live US trademarks as of October 23, 2026: 113 registered and 4 pending applications. 2 were filed in 2026 so far.
What does General Mills IP Holdings II, LLC sell, according to its trademarks?
Mostly staple foods (Class 30, 98 live marks). Also meats & processed foods (Class 29) and cosmetics & cleaning (Class 3).
Who owns the WHEATIES trademark?
WHEATIES is owned by General Mills IP Holdings II, LLC. It was registered on June 9, 1925 (Reg. No. 0199448) and is live. The same owner holds 116 other live US marks.
When did General Mills IP Holdings II, LLC first file a trademark?
Its oldest live US filing dates from 1924: WHEATIES, filed December 5, 1924.
Know the morning after General Mills IP Holdings II, LLC files.
Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.
Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.