Thorgate
Start free trial
Trademark owner · USPTO register · rebuilt nightly

Frito-LAY North America, Inc.

464 live US trademarks, filing since 1906. The largest trademark holder in Class 30 (staple foods). 19 new applications filed this year.

Get alerts when they file Check a name against the register
Live marks
464
registered + pending
Registered
392
on the Principal Register
Pending
72
applications in progress
Filed in 2026
19
2 intent to use
Classes used
14
of 45 Nice classes
First filing
1906
120 years on the register
At a glanceplain-language reads of the register
Mostly staple foods: 308 of 464 live marks are in Class 30. Meats & processed foods (Class 29) is next with 211.
New products ahead: 2 of the 19 filings this year are intent-to-use applications, meaning the goods are not yet on sale.
8 registrations have a maintenance filing due in the next 12 months, 8 already in the grace period.
1 mark was abandoned, cancelled or expired in the last 12 months.
Filing activityapplications per year, by filing date
0 44 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 19 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50. Overall: #83 of all US filers.

Latest activity

What Frito-LAY North America, Inc. filed most recently.

MarkClassFiledBasisStatusSerial
RUFFLES REBOUND 29 Sep 14, 2026 — pending 50106518
SUNBITES 30 Jul 23, 2026 — pending 50009568
FRITOS 30 Jul 23, 2026 — pending 50009574
TOSTITOS MASA ESPECIAL 30 Jul 13, 2026 — published 99936829
SUNCHIPS 30 Jun 25, 2026 intent to use published 99905753
TCD CASA DE TOSTITOS 43 Apr 24, 2026 — registered Oct 13 99785868
BORICUA DE CORAZON 29 Apr 10, 2026 — published 99756047
FLAMIN' HOT 30 Apr 10, 2026 — published 99756250
FLAMIN' HOT 29 Apr 2, 2026 — registered Oct 6 99741730
LAY'S TABLE 43 Mar 30, 2026 intent to use published 99733389
Recently registeredlast 12 months
AUTÉNTICO ESTILO MEXICANO SANTITAS TOTOPOS DE MAÍZ · Cl. 30 · Reg. 8,510,578
Oct 20, 2026
TOSTITOS · Cl. 29 · Reg. 8,518,090
Oct 20, 2026
TCD CASA DE TOSTITOS · Cl. 43 · Reg. 8,501,208
Oct 13, 2026
ALL KINDS OF MMM! · Cl. 30 · Reg. 8,487,171
Oct 6, 2026
TRADITION MATTERS · Cl. 30 · Reg. 8,489,342
Oct 6, 2026
FLAMIN' HOT · Cl. 29 · Reg. 8,484,622
Oct 6, 2026
SIMPLY NKD · Cl. 30 · Reg. 8,453,516
Sep 22, 2026
SATISFY YOUR HEAT TOOTH · Cl. 30 · Reg. 8,392,983
Aug 11, 2026

Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.

Maintenance windows aheadnext 12 months · from registration dates
HELLO SNACKS · Reg. 6,044,871 · registered May 2020
Section 8 declaration (years 5–6) · in grace period until Nov 5, 2026
May 5, 2025 → May 5, 2026
GOOD TIMES START WITH GREAT FLAVOR · Reg. 6,053,733 · registered May 2020
Section 8 declaration (years 5–6) · in grace period until Nov 12, 2026
May 12, 2025 → May 12, 2026
FRITOS BRAND · Reg. 6,062,699 · registered May 2020
Section 8 declaration (years 5–6) · in grace period until Nov 26, 2026
May 26, 2025 → May 26, 2026
IT'S A CHEETOS THING · Reg. 6,066,015 · registered May 2020
Section 8 declaration (years 5–6) · in grace period until Nov 26, 2026
May 26, 2025 → May 26, 2026
CHEE·TOS · Reg. 6,069,539 · registered Jun 2020
Section 8 declaration (years 5–6) · in grace period until Dec 2, 2026
Jun 2, 2025 → Jun 2, 2026
CINCO CENTRAL · Reg. 6,097,072 · registered Jul 2020
Section 8 declaration (years 5–6) · in grace period until Jan 7, 2027
Jul 7, 2025 → Jul 7, 2026
RECIPE NO. 5 · Reg. 6,097,931 · registered Jul 2020
Section 8 declaration (years 5–6) · in grace period until Jan 7, 2027
Jul 7, 2025 → Jul 7, 2026
MUNCHOS · Reg. 6,096,552 · registered Jul 2020
Section 8 declaration (years 5–6) · in grace period until Jan 7, 2027
Jul 7, 2025 → Jul 7, 2026

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Lapsed or droppedstatus changes · last 12 months
AUTENTICO ESTILO MEXICANO SANTITAS AUTHENTIC MEXICAN STYLE · Cl. 30 · was registered
cancelled Oct 19

Recorded as the nightly register update observes them. A cancelled or expired mark no longer blocks a new filing of the same name.

Other large filers in Class 30Full ranking →
Common questions

About Frito-LAY North America, Inc. trademarks.

How many trademarks does Frito-LAY North America, Inc. have?

464 live US trademarks as of October 23, 2026: 392 registered and 72 pending applications. 19 were filed in 2026 so far.

What does Frito-LAY North America, Inc. sell, according to its trademarks?

Mostly staple foods (Class 30, 308 live marks). Also meats & processed foods (Class 29) and education & entertainment (Class 41).

Who owns the CRACKER JACK trademark?

CRACKER JACK is owned by Frito-LAY North America, Inc.. It was registered on November 26, 1907 (Reg. No. 0066414) and is live. The same owner holds 463 other live US marks.

When did Frito-LAY North America, Inc. first file a trademark?

Its oldest live US filing dates from 1906: CRACKER JACK, filed March 17, 1906.

Know the morning after Frito-LAY North America, Inc. files.

Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.

Watch this owner Monitor my marks

Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.