The Honest Company, Inc.
63 live US trademarks, filing since 1993. 3 new applications filed this year.
Marks held on the register, by filing date. 2026 is year to date.
A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.
What The Honest Company, Inc. filed most recently.
| Mark | Class | Filed | Basis | Status | Serial |
|---|---|---|---|---|---|
| THE MOTHER OF ALL STANDARDS | 35 | Aug 13, 2026 | intent to use | published · closes Nov 19 | 50049174 |
| MOTHER OF ALL STANDARDS | 3 | Jun 4, 2026 | intent to use | published · closes Nov 19 | 99865124 |
| MOTHER OF ALL STANDARDS | 5 | Jun 4, 2026 | intent to use | published · closes Nov 19 | 99865133 |
| CLEAN CONSCIOUS OVERNIGHTS | 5 | Jul 24, 2025 | — | registered Sep 22 | 99301525 |
| CLEAN CONSCIOUS OVERNIGHT DIAPERS | 5 | Jun 24, 2025 | — | registered Dec 30 | 99250401 |
| HONEST SNIFFER SOOTHERS | 3 | Jun 12, 2025 | — | registered Dec 30 | 99231511 |
| HONEST LITTLE FLUSHABLES | 3 | Jun 12, 2025 | — | registered Dec 30 | 99231521 |
| HONESTLY PURE RETINYL | 3 | May 23, 2025 | — | registered Jan 20 | 99199571 |
| HONEST HYDROGEL | 3 | Sep 1, 2023 | — | registered Jul 23 | 98161129 |
| HONEST LIFE | 16 | Jun 20, 2023 | — | published | 98051139 |
Anyone who believes they would be harmed by registration can oppose during this window.
Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.
A filing missed by the due date enters a six-month grace period, then the registration cancels.
Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.
About The Honest Company, Inc. trademarks.
How many trademarks does The Honest Company, Inc. have?
63 live US trademarks as of October 23, 2026: 59 registered and 4 pending applications. 3 were filed in 2026 so far.
What does The Honest Company, Inc. sell, according to its trademarks?
Mostly cosmetics & cleaning (Class 3, 29 live marks). Also advertising & business (Class 35) and pharmaceuticals (Class 5).
Who owns the MARIPOSA trademark?
MARIPOSA is owned by The Honest Company, Inc.. It was registered on March 1, 1994 (Reg. No. 1824054) and is live. The same owner holds 62 other live US marks.
When did The Honest Company, Inc. first file a trademark?
Its oldest live US filing dates from 1993: MARIPOSA, filed July 2, 1993.
Know the morning after The Honest Company, Inc. files.
Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.
Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.