Trademark owner · USPTO register · rebuilt nightly

Honest And Smart, S.L.

15 live US trademarks, filing since 2023. 3 new applications filed this year.

Live marks
15
registered + pending
Registered
1
on the Principal Register
Pending
14
3 open to opposition
Filed in 2026
3
by filing date
Classes used
1
of 45 Nice classes
First filing
2023
3 years on the register
At a glanceplain-language reads of the register
Mostly games & toys: 15 of 15 live marks are in Class 28.
3 marks are open to opposition now; the windows close between Nov 12 and Nov 12.
Filing activityapplications per year, by filing date
0 11 2023 2024 2025 2026 3 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What Honest And Smart, S.L. filed most recently.

MarkClassFiledBasisStatusSerial
SMASH BURGER BUILD YOUR BURGER. SMASH THE COMPETITION. 28 Apr 29, 2026 — published · closes Nov 12 99794733
BABBLE BATTLE 28 Apr 21, 2026 — published · closes Nov 12 99777669
WHACK-O-MART 28 Apr 21, 2026 — published · closes Nov 12 99777689
READY? SET? GOTYA! 28 Dec 29, 2025 — pending 99569423
HOW MUCH LONGER? MINDY THE MIND READER HELLOFUN! 28 Nov 3, 2025 — published 99476830
OOPS I'M SINGING AGAIN 28 Oct 27, 2025 — published 99463603
TALK FLIRTY TO ME HEY! 28 Oct 27, 2025 — published 99463654
HOT ROOM THE EROTIC ESCAPE ROOM 28 Oct 27, 2025 — published 99463675
NO TIPSY NO PARTY 28 Oct 23, 2025 — published 99458857
MEH... IDGAF! 28 Oct 23, 2025 — published 99458924
Open to opposition now30-day windows from publication
BABBLE BATTLE · Cl. 28 · published Oct 13
closes Nov 12
WHACK-O-MART · Cl. 28 · published Oct 13
closes Nov 12
SMASH BURGER BUILD YOUR BURGER. SMASH THE COMPETITION. · Cl. 28 · published Oct 13
closes Nov 12

Anyone who believes they would be harmed by registration can oppose during this window.

Other large filers in Class 28Full ranking →
Names on the registerwhat this page merges, and what it leaves out
HONEST AND SMART, S.L. · 15 live marks
included
The Honest Kitchen, Inc. · 35 live marks · may be a related company
separate page
Honest TEA, Inc. · 17 live marks · may be a related company
separate page
Honest Trading Corp · 10 live marks · may be a related company
separate page

Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.

Common questions

About Honest And Smart, S.L. trademarks.

How many trademarks does Honest And Smart, S.L. have?

15 live US trademarks as of October 23, 2026: 1 registered and 14 pending applications. 3 were filed in 2026 so far.

What does Honest And Smart, S.L. sell, according to its trademarks?

Mostly games & toys (Class 28, 15 live marks).

Who owns the HELLOFUN! trademark?

HELLOFUN! is owned by Honest And Smart, S.L.. It was registered on December 31, 2024 (Reg. No. 7628947) and is live. The same owner holds 14 other live US marks.

When did Honest And Smart, S.L. first file a trademark?

Its oldest live US filing dates from 2023: HELLOFUN!, filed December 13, 2023.

Know the morning after Honest And Smart, S.L. files.

Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.

Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.