L'Oreal
1,298 live US trademarks, filing since 1945. The 2nd largest trademark holder in Class 3 (cosmetics & cleaning). 129 new applications filed this year.
Marks held on the register, by filing date. 2026 is year to date.
A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50. Overall: #10 of all US filers.
What L'Oreal filed most recently.
| Mark | Class | Filed | Basis | Status | Serial |
|---|---|---|---|---|---|
| CLICK & FLY | 3 | Oct 21, 2026 | in use | pending | 50173548 |
| MAGIC DAY & NIGHT | 3 | Oct 20, 2026 | in use | pending | 50170897 |
| SANTAL DORÉ | 3 | Oct 16, 2026 | — | pending | 50165290 |
| L'OREAL PARIS STYLISTE | 3 | Oct 16, 2026 | — | pending | 50165624 |
| LE LIP SORBET | 3 | Oct 13, 2026 | — | pending | 50158262 |
| RED AURA | 1, 3 | Oct 12, 2026 | — | pending | 50155802 |
| BORN IN ROMA BLUE VIBRATION | 3 | Oct 12, 2026 | — | pending | 50155856 |
| GLOSS A MILLION | 3 | Oct 8, 2026 | — | pending | 50150073 |
| REPLASTY PRO SHOT | 3 | Oct 6, 2026 | — | pending | 50146234 |
| GÉNIFIQUE ULTIMATE THE REPAIR | 3 | Oct 6, 2026 | — | pending | 50146547 |
Anyone who believes they would be harmed by registration can oppose during this window.
Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.
A filing missed by the due date enters a six-month grace period, then the registration cancels.
Recorded as the nightly register update observes them. A cancelled or expired mark no longer blocks a new filing of the same name.
About L'Oreal trademarks.
How many trademarks does L'Oreal have?
1,298 live US trademarks as of October 23, 2026: 1,065 registered and 233 pending applications. 129 were filed in 2026 so far.
What does L'Oreal sell, according to its trademarks?
Mostly cosmetics & cleaning (Class 3, 1182 live marks). Also chemicals (Class 1) and medical & beauty services (Class 44).
Who owns the LANCOME trademark?
LANCOME is owned by L'Oreal. It was registered on November 5, 1946 (Reg. No. 0425129) and is live. The same owner holds 1,297 other live US marks.
When did L'Oreal first file a trademark?
Its oldest live US filing dates from 1945: LANCOME, filed November 19, 1945.
Know the morning after L'Oreal files.
Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.
Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.