L'Oreal USA S/D, Inc.
1,599 live US trademarks, filing since 1959. The largest trademark holder in Class 3 (cosmetics & cleaning). 174 new applications filed this year.
Marks held on the register, by filing date. 2026 is year to date.
A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50. Overall: #6 of all US filers.
What L'Oreal USA S/D, Inc. filed most recently.
| Mark | Class | Filed | Basis | Status | Serial |
|---|---|---|---|---|---|
| SKY LOCK | 3 | Oct 19, 2026 | intent to use | pending | 50168613 |
| EMPIRE SHINE | 3 | Oct 19, 2026 | intent to use | pending | 50168615 |
| 3-1 SLEEK STAR | 3 | Oct 19, 2026 | intent to use | pending | 50168883 |
| LIP LINGERIE BLUR STAIN | 3 | Oct 19, 2026 | intent to use | pending | 50169528 |
| REVERXEL LONGEVITY SERUM | 3 | Oct 19, 2026 | intent to use | pending | 50169530 |
| THE GRINDER | 3 | Oct 14, 2026 | — | abandoned Oct 21 | 50160404 |
| SUPERFOOD + GLYCINE 2% NIACINAMIDE HYDRATING CLEANSING BALM | 3 | Oct 14, 2026 | — | pending | 50160550 |
| SUPER STAY MATTE MOUSSE | 3 | Oct 13, 2026 | — | pending | 50158095 |
| A.G.E. INTERRUPTER ULTRA | 3 | Oct 12, 2026 | — | pending | 50155928 |
| MATRIX PROFESSIONAL | 3 | Oct 6, 2026 | — | pending | 50146085 |
Anyone who believes they would be harmed by registration can oppose during this window.
Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.
A filing missed by the due date enters a six-month grace period, then the registration cancels.
Recorded as the nightly register update observes them. A cancelled or expired mark no longer blocks a new filing of the same name.
About L'Oreal USA S/D, Inc. trademarks.
How many trademarks does L'Oreal USA S/D, Inc. have?
1,599 live US trademarks as of October 23, 2026: 1,193 registered and 406 pending applications. 174 were filed in 2026 so far.
What does L'Oreal USA S/D, Inc. sell, according to its trademarks?
Mostly cosmetics & cleaning (Class 3, 1419 live marks). Also advertising & business (Class 35) and pharmaceuticals (Class 5).
Who owns the MAYBELLINE trademark?
MAYBELLINE is owned by L'Oreal USA S/D, Inc.. It was registered on August 9, 1960 (Reg. No. 0702694) and is live. The same owner holds 1,598 other live US marks.
When did L'Oreal USA S/D, Inc. first file a trademark?
Its oldest live US filing dates from 1959: MAYBELLINE, filed September 28, 1959.
Know the morning after L'Oreal USA S/D, Inc. files.
Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.
Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.