Diageo Ireland Unlimited Company
76 live US trademarks, filing since 1934. 2 new applications filed this year.
Marks held on the register, by filing date. 2026 is year to date.
A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.
What Diageo Ireland Unlimited Company filed most recently.
| Mark | Class | Filed | Basis | Status | Serial |
|---|---|---|---|---|---|
| LOVELY ESTD 1759 | 32 | May 22, 2026 | — | pending | 79453686 |
| GUINNESS OPEN GATE BREWERY | 32 | Mar 31, 2026 | — | published | 99735847 |
| NITROSURGE TAP | 7, 9, 32, 33 | Dec 15, 2025 | — | pending | 79444727 |
| LOVELY DAY FOR A GUINNESS | 32 | Jun 18, 2025 | — | registered Jan 27 | 79428879 |
| GUINNESS | 28 | Mar 3, 2025 | — | registered Sep 22 | 99064032 |
| ESTD. 1759 | 28 | Mar 3, 2025 | — | registered Sep 22 | 99064134 |
| GUINNESS | 29 | Feb 14, 2025 | — | published | 99041851 |
| GUINNESS | 30 | Feb 12, 2025 | — | published | 99038808 |
| ESTD. 1759 | 30 | Feb 12, 2025 | — | published | 99038811 |
| ESTD. 1759 | 30 | Feb 12, 2025 | in use | registered Oct 20 | 99975902 |
Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.
A filing missed by the due date enters a six-month grace period, then the registration cancels.
Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.
About Diageo Ireland Unlimited Company trademarks.
How many trademarks does Diageo Ireland Unlimited Company have?
76 live US trademarks as of October 23, 2026: 65 registered and 11 pending applications. 2 were filed in 2026 so far.
What does Diageo Ireland Unlimited Company sell, according to its trademarks?
Mostly beers & soft drinks (Class 32, 25 live marks). Also staple foods (Class 30) and games & toys (Class 28).
Who owns the GUINNESS trademark?
GUINNESS is owned by Diageo Ireland Unlimited Company. It was registered on January 15, 1935 (Reg. No. 0321014) and is live. The same owner holds 75 other live US marks.
When did Diageo Ireland Unlimited Company first file a trademark?
Its oldest live US filing dates from 1934: GUINNESS, filed July 28, 1934.
Know the morning after Diageo Ireland Unlimited Company files.
Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.
Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.