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Trademark owner · USPTO register · rebuilt nightly

Diageo Brands B.V.

121 live US trademarks, filing since 1907. The 25th largest trademark holder in Class 33 (wines & spirits). 5 new applications filed this year.

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Live marks
121
registered + pending
Registered
109
on the Principal Register
Pending
12
applications in progress
Filed in 2026
5
by filing date
Classes used
11
of 45 Nice classes
First filing
1907
119 years on the register
At a glanceplain-language reads of the register
Mostly wines & spirits: 108 of 121 live marks are in Class 33. Education & entertainment (Class 41) is next with 5.
Filing faster than usual: 5 applications so far in 2026 against a yearly average of 2.7.
8 registrations have a maintenance filing due in the next 12 months, 2 already in the grace period.
Filing activityapplications per year, by filing date
0 7 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 5 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What Diageo Brands B.V. filed most recently.

MarkClassFiledBasisStatusSerial
PIMM'S 32, 33 Jun 29, 2026 — pending 99910934
JOHNNIE WALKER 32 Apr 17, 2026 — pending 79457919
UNMISTAKABLY BLACK LABEL 33 Mar 26, 2026 — pending 99726986
ESTAMOS EN FAMILIA 33 Mar 4, 2026 — published 99682168
RED SOUL 33 Feb 25, 2026 — pending 79446415
JOHNNIE WALKER BLUE LABEL AZURE 33 Jul 31, 2025 — registered Sep 22 99313376
BUCHANITA 33 Jul 10, 2025 — registered Aug 25 99276450
JOHNNIE WALKER ULTRA BLACK 33 Feb 4, 2025 — published 99028345
BUCHANAN'S GREEN SEAL 33 Oct 31, 2024 — registered Aug 4 98830482
W 33 Sep 4, 2024 — registered Jan 27 79408445
Recently registeredlast 12 months
JOHNNIE WALKER BLUE LABEL AZURE · Cl. 33 · Reg. 8,446,693
Sep 22, 2026
BUCHANITA · Cl. 33 · Reg. 8,416,644
Aug 25, 2026
BUCHANAN'S GREEN SEAL · Cl. 33 · Reg. 8,382,256
Aug 4, 2026
JOHNNIE WALKER VAULT · Cl. 33 · Reg. 8,147,669
Feb 24, 2026
W · Cl. 33 · Reg. 8,112,718
Jan 27, 2026

Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.

Maintenance windows aheadnext 12 months · from registration dates
CLUBMAN · Reg. 6,049,488 · registered May 2020
Section 8 declaration (years 5–6) · in grace period until Nov 5, 2026
May 5, 2025 → May 5, 2026
KEEP WALKING · Reg. 6,056,944 · registered May 2020
Section 8 declaration (years 5–6) · in grace period until Nov 19, 2026
May 19, 2025 → May 19, 2026
GORDON'S · Reg. 341,156 · registered Dec 1936
Section 8 & 9 renewal (year 90)
Dec 1, 2025 → Dec 1, 2026
BUCHANAN'S RED SEAL · Reg. 3,193,246 · registered Jan 2007
Section 8 & 9 renewal (year 20)
Jan 2, 2026 → Jan 2, 2027
WHITE HORSE · Reg. 3,210,460 · registered Feb 2007
Section 8 & 9 renewal (year 20)
Feb 20, 2026 → Feb 20, 2027
CRAWFORD'S · Reg. 3,217,483 · registered Mar 2007
Section 8 & 9 renewal (year 20)
Mar 13, 2026 → Mar 13, 2027
TANQUERAY · Reg. 1,438,675 · registered May 1987
Section 8 & 9 renewal (year 40)
May 5, 2026 → May 5, 2027
JOHNNIE WALKER KEEP WALKING · Reg. 3,280,168 · registered Aug 2007
Section 8 & 9 renewal (year 20)
Aug 14, 2026 → Aug 14, 2027

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Other large filers in Class 33Full ranking →
Ghost Global LLC 370 live
Names on the registerwhat this page merges, and what it leaves out
Diageo Brands B.V. · 121 live marks
included
Diageo North America, Inc. · 238 live marks · may be a related company
separate page
Diageo Ireland Unlimited Company · 76 live marks · may be a related company
separate page
Diageo Scotland Limited · 65 live marks · may be a related company
separate page
Diageo México Comercializadora, S.A. DE C.V. · 28 live marks · may be a related company
separate page

Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.

Common questions

About Diageo Brands B.V. trademarks.

How many trademarks does Diageo Brands B.V. have?

121 live US trademarks as of October 23, 2026: 109 registered and 12 pending applications. 5 were filed in 2026 so far.

What does Diageo Brands B.V. sell, according to its trademarks?

Mostly wines & spirits (Class 33, 108 live marks). Also education & entertainment (Class 41) and advertising & business (Class 35).

Who owns the BLACK & WHITE trademark?

BLACK & WHITE is owned by Diageo Brands B.V.. It was registered on March 24, 1908 (Reg. No. 0068310) and is live. The same owner holds 120 other live US marks.

When did Diageo Brands B.V. first file a trademark?

Its oldest live US filing dates from 1907: BLACK & WHITE, filed November 23, 1907.

Know the morning after Diageo Brands B.V. files.

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Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.