Thorgate
Start free trial
Trademark owner · USPTO register · rebuilt nightly

Boston Beer Corporation

414 live US trademarks, filing since 1988. The largest trademark holder in Class 32 (beers & soft drinks). 12 new applications filed this year.

Get alerts when they file Check a name against the register
Live marks
414
registered + pending
Registered
381
on the Principal Register
Pending
33
applications in progress
Filed in 2026
12
2 intent to use
Classes used
15
of 45 Nice classes
First filing
1988
38 years on the register
At a glanceplain-language reads of the register
Mostly beers & soft drinks: 268 of 414 live marks are in Class 32. Wines & spirits (Class 33) is next with 112.
New products ahead: 2 of the 12 filings this year are intent-to-use applications, meaning the goods are not yet on sale.
8 registrations have a maintenance filing due in the next 12 months, 8 already in the grace period.
Filing activityapplications per year, by filing date
0 40 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 12 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What Boston Beer Corporation filed most recently.

MarkClassFiledBasisStatusSerial
NEPTUNE 33 Oct 21, 2026 intent to use pending 50174726
NEPTUNE VODKA WATER 33 Oct 21, 2026 intent to use pending 50174736
JINX VODKA POP 33 Sep 24, 2026 — pending 50127297
PLAY HARD, RALLY HARDER 33 Jun 18, 2026 — pending 99893579
RALLY DOG 33 Apr 17, 2026 — published 99771188
HARD JUICE FOR EASY LIVIN’ 33 Apr 14, 2026 — pending 99762952
ACTIVADE 33 Mar 10, 2026 — published 99693639
ACTIV8 33 Mar 10, 2026 — published 99693649
INDEPENDENT SINCE FOREVER 32 Jan 26, 2026 — published 99614623
ELECTRIC COOLERS 33 Jan 26, 2026 — published 99615057
Recently registeredlast 12 months
SINLESS · Cl. 33 · Reg. 8,487,869
Oct 6, 2026
LYTT · Cl. 33 · Reg. 8,488,812
Oct 6, 2026
SINLESS SPIRITS · Cl. 33 · Reg. 8,425,215
Sep 1, 2026
30 MINUTE · Cl. 32 · Reg. 8,088,455
Dec 30, 2025

Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.

Maintenance windows aheadnext 12 months · from registration dates
WILD LEAF · Reg. 6,054,249 · registered May 2020
Section 8 declaration (years 5–6) · in grace period until Nov 12, 2026
May 12, 2025 → May 12, 2026
AGENT 355 · Reg. 6,059,060 · registered May 2020
Section 8 declaration (years 5–6) · in grace period until Nov 19, 2026
May 19, 2025 → May 19, 2026
SUN-DAY-FEELS · Reg. 6,086,952 · registered Jun 2020
Section 8 declaration (years 5–6) · in grace period until Dec 23, 2026
Jun 23, 2025 → Jun 23, 2026
MARATHON · Reg. 6,096,944 · registered Jul 2020
Section 8 declaration (years 5–6) · in grace period until Jan 7, 2027
Jul 7, 2025 → Jul 7, 2026
TRULY ON ICE · Reg. 6,102,143 · registered Jul 2020
Section 8 declaration (years 5–6) · in grace period until Jan 14, 2027
Jul 14, 2025 → Jul 14, 2026
MERMAN NY IPA · Reg. 6,106,798 · registered Jul 2020
Section 8 declaration (years 5–6) · in grace period until Jan 21, 2027
Jul 21, 2025 → Jul 21, 2026
SAMUEL ADAMS · Reg. 6,114,364 · registered Jul 2020
Section 8 declaration (years 5–6) · in grace period until Jan 28, 2027
Jul 28, 2025 → Jul 28, 2026
DREAM TEAM · Reg. 6,120,707 · registered Aug 2020
Section 8 declaration (years 5–6) · in grace period until Feb 4, 2027
Aug 4, 2025 → Aug 4, 2026

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Other large filers in Class 32Full ranking →
Pepsico, Inc. 316 live
Names on the registerwhat this page merges, and what it leaves out
BOSTON BEER CORPORATION · 414 live marks
included
Boston Scientific Scimed, Inc. · 331 live marks · may be a related company
separate page
The Boston Consulting Group, Inc. · 107 live marks · may be a related company
separate page
Boston RED SOX Baseball Club Limited Partnership · 58 live marks · may be a related company
separate page
Boston Scientific Neuromodulation Corporation · 41 live marks · may be a related company
separate page
Boston TEA Party Ship, Inc. · 41 live marks · may be a related company
separate page

Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.

Common questions

About Boston Beer Corporation trademarks.

How many trademarks does Boston Beer Corporation have?

414 live US trademarks as of October 23, 2026: 381 registered and 33 pending applications. 12 were filed in 2026 so far.

What does Boston Beer Corporation sell, according to its trademarks?

Mostly beers & soft drinks (Class 32, 268 live marks). Also wines & spirits (Class 33) and food & lodging services (Class 43).

Who owns the GEORGE WASHINGTON PORTER trademark?

GEORGE WASHINGTON PORTER is owned by Boston Beer Corporation. It was registered on May 22, 1990 (Reg. No. 1597742) and is live. The same owner holds 413 other live US marks.

When did Boston Beer Corporation first file a trademark?

Its oldest live US filing dates from 1988: BOSTON ALE, filed November 10, 1988.

Know the morning after Boston Beer Corporation files.

Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.

Watch this owner Monitor my marks

Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.