Whatabrands LLC
66 live US trademarks, filing since 1968. 1 new application filed this year.
Marks held on the register, by filing date. 2026 is year to date.
A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.
What Whatabrands LLC filed most recently.
| Mark | Class | Filed | Basis | Status | Serial |
|---|---|---|---|---|---|
| WHATACHIPS | 29 | Aug 20, 2026 | — | pending | 50062736 |
| MISS PRICKLY | 32 | May 20, 2025 | — | published | 99194222 |
| WHATAFRESHER | 32 | Apr 7, 2025 | — | pending | 99124204 |
| IGNITE THE FUTURE | 35, 41 | Mar 10, 2025 | intent to use | pending | 99075386 |
| WHATASERVICE | 35, 37, 42, 43 | Mar 6, 2025 | — | published | 99070404 |
| FOUNDED IN 2024 WHATASERVICE | 35, 37, 42, 43 | Mar 6, 2025 | — | published | 99070407 |
| WHATARODEO | 25 | Nov 18, 2024 | — | registered Jun 23 | 98859233 |
| WHATAKOLACHE | 30 | Nov 14, 2024 | — | published | 98853880 |
| WHATACOFFEE | 30 | Apr 1, 2024 | — | registered Jan 13 | 98478105 |
| BACON BLAZE JALAPEÑO DOUBLE | 30 | Apr 1, 2024 | — | registered Feb 11 | 98478497 |
Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.
A filing missed by the due date enters a six-month grace period, then the registration cancels.
About Whatabrands LLC trademarks.
How many trademarks does Whatabrands LLC have?
66 live US trademarks as of October 23, 2026: 59 registered and 7 pending applications. 1 were filed in 2026 so far.
What does Whatabrands LLC sell, according to its trademarks?
Mostly staple foods (Class 30, 19 live marks). Also food & lodging services (Class 43) and meats & processed foods (Class 29).
Who owns the WHATABURGER trademark?
WHATABURGER is owned by Whatabrands LLC. It was registered on May 12, 1970 (Reg. No. 0891082) and is live. The same owner holds 65 other live US marks.
When did Whatabrands LLC first file a trademark?
Its oldest live US filing dates from 1968: WHATABURGER, filed February 20, 1968.
Know the morning after Whatabrands LLC files.
Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.
Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.