Wella Operations US, LLC
169 live US trademarks, filing since 1964. The 24th largest trademark holder in Class 3 (cosmetics & cleaning). 18 new applications filed this year.
On the register as WELLA OPERATIONS US, LLC · WELLA OPERATIONS US LLC
Marks held on the register, by filing date. 2026 is year to date.
A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.
What Wella Operations US, LLC filed most recently.
| Mark | Class | Filed | Basis | Status | Serial |
|---|---|---|---|---|---|
| OPI CLICK ITS | 3, 26 | Sep 22, 2026 | — | pending | 50122090 |
| COLOR CHARM SOFTLIGHTS | 3 | Sep 18, 2026 | — | pending | 50116048 |
| DIFFUSX TECHNOLOGY | 3 | Aug 31, 2026 | — | pending | 50081927 |
| RAPIART | 3 | Aug 28, 2026 | — | pending | 50077544 |
| CLICKITS | 3, 26 | Jul 7, 2026 | — | pending | 99925984 |
| FRIZZ FIGHTER | 3 | Jun 23, 2026 | — | pending | 99900941 |
| RE-LOOP | 3 | Jun 18, 2026 | — | pending | 99893623 |
| SET READY | 3 | Jun 18, 2026 | — | pending | 99893628 |
| CURLATHON | 3 | Jun 18, 2026 | — | pending | 99893635 |
| MULTI-HIT | 3 | Jun 18, 2026 | — | pending | 99893646 |
Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.
A filing missed by the due date enters a six-month grace period, then the registration cancels.
Recorded as the nightly register update observes them. A cancelled or expired mark no longer blocks a new filing of the same name.
Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.
About Wella Operations US, LLC trademarks.
How many trademarks does Wella Operations US, LLC have?
169 live US trademarks as of October 23, 2026: 137 registered and 32 pending applications. 18 were filed in 2026 so far.
What does Wella Operations US, LLC sell, according to its trademarks?
Mostly cosmetics & cleaning (Class 3, 157 live marks). Also education & entertainment (Class 41) and appliances & lighting (Class 11).
Who owns the BORN BLONDE trademark?
BORN BLONDE is owned by Wella Operations US, LLC. It was registered on February 8, 1966 (Reg. No. 0803548) and is live. The same owner holds 168 other live US marks.
When did Wella Operations US, LLC first file a trademark?
Its oldest live US filing dates from 1964: BORN BLONDE, filed March 10, 1964.
Know the morning after Wella Operations US, LLC files.
Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.
Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.