Tarte, Inc.
315 live US trademarks, filing since 1995. The 12th largest trademark holder in Class 3 (cosmetics & cleaning). 37 new applications filed this year.
Marks held on the register, by filing date. 2026 is year to date.
A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.
What Tarte, Inc. filed most recently.
| Mark | Class | Filed | Basis | Status | Serial |
|---|---|---|---|---|---|
| HIGH-PERFORMANCE NATURALS | 3 | Oct 21, 2026 | intent to use | pending | 50173742 |
| TARTE HIGH-PERFORMANCE NATURALS | 3 | Oct 21, 2026 | intent to use | pending | 50174310 |
| SUGAR RUSH | 3 | Oct 13, 2026 | — | pending | 50158245 |
| DOUBLE DOSE DARE YOU | 3 | Sep 18, 2026 | — | pending | 50116556 |
| TARTEVERSE | 3, 9, 41 | Sep 16, 2026 | — | pending | 50112287 |
| TARTEGUARD | 3 | Sep 16, 2026 | — | pending | 50112323 |
| TARTEIST | 3, 44 | Sep 16, 2026 | — | pending | 50112637 |
| DAB & CONCEAL | 3 | Sep 8, 2026 | — | pending | 50095344 |
| MERMAID SKIN | 3 | Sep 8, 2026 | — | pending | 50096481 |
| SWEET TARTE | 3 | Sep 2, 2026 | — | pending | 50086576 |
Anyone who believes they would be harmed by registration can oppose during this window.
Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.
A filing missed by the due date enters a six-month grace period, then the registration cancels.
Recorded as the nightly register update observes them. A cancelled or expired mark no longer blocks a new filing of the same name.
About Tarte, Inc. trademarks.
How many trademarks does Tarte, Inc. have?
315 live US trademarks as of October 23, 2026: 199 registered and 116 pending applications. 37 were filed in 2026 so far.
What does Tarte, Inc. sell, according to its trademarks?
Mostly cosmetics & cleaning (Class 3, 264 live marks). Also advertising & business (Class 35) and housewares & glass (Class 21).
Who owns the AWAKE trademark?
AWAKE is owned by Tarte, Inc.. It was registered on January 20, 1998 (Reg. No. 2129738) and is live. The same owner holds 314 other live US marks.
When did Tarte, Inc. first file a trademark?
Its oldest live US filing dates from 1995: AWAKE, filed October 18, 1995.
Know the morning after Tarte, Inc. files.
Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.
Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.