Trademark owner · USPTO register · rebuilt nightly

Simply Good Foods USA, Inc.

16 live US trademarks, filing since 2001.

Live marks
16
registered + pending
Registered
13
on the Principal Register
Pending
3
applications in progress
Filed in 2026
0
by filing date
Classes used
9
of 45 Nice classes
First filing
2001
25 years on the register
At a glanceplain-language reads of the register
Mostly staple foods: 9 of 16 live marks are in Class 30. Pharmaceuticals (Class 5) is next with 8.
2 registrations have a maintenance filing due in the next 12 months.
Filing activityapplications per year, by filing date
0 3 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What Simply Good Foods USA, Inc. filed most recently.

MarkClassFiledBasisStatusSerial
ATKINS STRONG 5, 9, 16, 29, 30, 32, 35, 41, 44 Oct 15, 2024 — published 98801482
A ATKINS 5, 9, 16, 29, 30, 32, 35, 41, 44 Sep 13, 2024 — published 98749381
ATKINS 5, 29, 30 Jan 18, 2024 — published 98363389
ATKINS ANYTIME 5, 29, 30 Aug 19, 2022 — registered Apr 30 97555832
ATKINS 9 Apr 4, 2019 — registered Oct 22 88372254
ATKINS 5, 32, 35, 44 Mar 30, 2018 — registered May 14 87856704
ATKINS 16 Sep 8, 2017 — registered May 22 87600664
A ATKINS 5, 29, 30, 32, 35, 44 Apr 6, 2017 — registered Oct 9 87400708
ATKINS 29, 30 Sep 23, 2016 — registered Jan 16 87181802
ATKINS 20 44 Mar 24, 2016 — registered Jan 24 86952098
Maintenance windows aheadnext 12 months · from registration dates
ATKINS 20 · Reg. 5,127,231 · registered Jan 2017
Section 8 & 9 renewal (year 10)
Jan 24, 2026 → Jan 24, 2027
ATKINS 40 · Reg. 5,127,232 · registered Jan 2017
Section 8 & 9 renewal (year 10)
Jan 24, 2026 → Jan 24, 2027

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Names on the registerwhat this page merges, and what it leaves out
SIMPLY GOOD FOODS USA, INC. · 16 live marks
included
Simply Southern Holdings, LLC · 90 live marks · may be a related company
separate page
Simply Interior Homes, LLC · 50 live marks · may be a related company
separate page
Simply Orange Juice Company · 24 live marks · may be a related company
separate page
Simply Southern Restaurant Group, LLC · 22 live marks · may be a related company
separate page
Simply GUM, Inc. · 13 live marks · may be a related company
separate page

Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.

Common questions

About Simply Good Foods USA, Inc. trademarks.

How many trademarks does Simply Good Foods USA, Inc. have?

16 live US trademarks as of October 23, 2026: 13 registered and 3 pending applications. None have been filed in 2026 so far.

What does Simply Good Foods USA, Inc. sell, according to its trademarks?

Mostly staple foods (Class 30, 9 live marks). Also pharmaceuticals (Class 5) and meats & processed foods (Class 29).

Who owns the ATKINS trademark?

ATKINS is owned by Simply Good Foods USA, Inc.. It was registered on February 25, 2003 (Reg. No. 2689974) and is live. The same owner holds 15 other live US marks.

When did Simply Good Foods USA, Inc. first file a trademark?

Its oldest live US filing dates from 2001: ATKINS, filed March 16, 2001.

Know the morning after Simply Good Foods USA, Inc. files.

Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.

Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.