Trademark owner · USPTO register · rebuilt nightly

Sephora

84 live US trademarks, filing since 1997. 6 new applications filed this year.

Live marks
84
registered + pending
Registered
72
on the Principal Register
Pending
12
1 open to opposition
Filed in 2026
6
1 intent to use
Classes used
23
of 45 Nice classes
First filing
1997
29 years on the register
At a glanceplain-language reads of the register
Mostly cosmetics & cleaning: 45 of 84 live marks are in Class 3. Advertising & business (Class 35) is next with 30.
New products ahead: 1 of the 6 filings this year are intent-to-use applications, meaning the goods are not yet on sale.
One mark is open to opposition now; the window closes Nov 19.
8 registrations have a maintenance filing due in the next 12 months, 7 already in the grace period.
Filing activityapplications per year, by filing date
0 12 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 6 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What Sephora filed most recently.

MarkClassFiledBasisStatusSerial
SEPHORA HEARTS NOT HATE 35, 41 Sep 16, 2026 — pending 50111513
SEPHORA DROP SHOP 35 Jul 23, 2026 intent to use published · closes Nov 19 50010154
SEPHORA BEAUTY SCAN 35 Jun 4, 2026 — pending 79457497
SEPHORA COLOR HIT 3 May 26, 2026 — pending 79455883
SEPHORA LUMENA 35 May 15, 2026 — pending 79455173
SEPHORA AI BEAUTY CHAT 9, 35, 42, 44 Apr 13, 2026 — pending 79452576
WATCH THAT GLOW SEPHORA 3 Dec 19, 2025 — registered Oct 6 79443412
SEPHORA ACCELERATE INCUBATION. COMMUNITY. GROWTH. 41 Nov 14, 2025 — pending 99497044
SEPHORA ALL THAT MATTE(R)S. 3 Oct 29, 2025 — pending 79441134
FIRST AT SEPHORA 35 Jul 16, 2025 — registered Jul 14 79431889
Open to opposition now30-day windows from publication
SEPHORA DROP SHOP · Cl. 35 · published Oct 20
closes Nov 19

Anyone who believes they would be harmed by registration can oppose during this window.

Recently registeredlast 12 months
WATCH THAT GLOW SEPHORA · Cl. 3 · Reg. 8,481,305
Oct 6, 2026
SEPHORA SQUAD · Cl. 35, 41, 44 · Reg. 8,465,558
Sep 29, 2026
SEPHORA DERM BOARD · Cl. 41 · Reg. 8,395,521
Aug 11, 2026
FIRST AT SEPHORA · Cl. 35 · Reg. 8,340,112
Jul 14, 2026
SEPHORA THE NEXT BIG THING · Cl. 35 · Reg. 8,340,113
Jul 14, 2026
ONLY AT SEPHORA · Cl. 3, 35 · Reg. 8,226,884
Apr 28, 2026
BRONZE BRONZE GLOW. SEPHORA SEPHORA · Cl. 3 · Reg. 8,226,833
Apr 28, 2026
PLANET AWARE AT SEPHORA · Cl. 35 · Reg. 8,097,853
Jan 13, 2026

Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.

Maintenance windows aheadnext 12 months · from registration dates
GLEAMING STONES · Reg. 6,050,428 · registered May 2020
Section 8 declaration (years 5–6) · in grace period until Nov 12, 2026
May 12, 2025 → May 12, 2026
SEPHORIA · Reg. 6,056,577 · registered May 2020
Section 8 declaration (years 5–6) · in grace period until Nov 19, 2026
May 19, 2025 → May 19, 2026
SEPHORIA · Reg. 6,056,578 · registered May 2020
Section 8 declaration (years 5–6) · in grace period until Nov 19, 2026
May 19, 2025 → May 19, 2026
SEPHORIA · Reg. 6,056,579 · registered May 2020
Section 8 declaration (years 5–6) · in grace period until Nov 19, 2026
May 19, 2025 → May 19, 2026
S · Reg. 6,091,531 · registered Jun 2020
Section 8 declaration (years 5–6) · in grace period until Dec 30, 2026
Jun 30, 2025 → Jun 30, 2026
WE BELONG TO SOMETHING BEAUTIFUL · Reg. 6,125,688 · registered Aug 2020
Section 8 declaration (years 5–6) · in grace period until Feb 11, 2027
Aug 11, 2025 → Aug 11, 2026
WILD WISHES · Reg. 6,150,179 · registered Sep 2020
Section 8 declaration (years 5–6) · in grace period until Mar 15, 2027
Sep 15, 2025 → Sep 15, 2026
#SEPHORASQUAD · Reg. 6,201,320 · registered Nov 2020
Section 8 declaration (years 5–6)
Nov 17, 2025 → Nov 17, 2026

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Other large filers in Class 3Full ranking →
Names on the registerwhat this page merges, and what it leaves out
SEPHORA · 84 live marks
included
Sephora USA, Inc. · 14 live marks · may be a related company
separate page

Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.

Common questions

About Sephora trademarks.

How many trademarks does Sephora have?

84 live US trademarks as of October 23, 2026: 72 registered and 12 pending applications. 6 were filed in 2026 so far.

What does Sephora sell, according to its trademarks?

Mostly cosmetics & cleaning (Class 3, 45 live marks). Also advertising & business (Class 35) and education & entertainment (Class 41).

Who owns the SEPHORA trademark?

SEPHORA is owned by Sephora. It was registered on February 27, 2001 (Reg. No. 2431967) and is live. The same owner holds 83 other live US marks.

When did Sephora first file a trademark?

Its oldest live US filing dates from 1997: SEPHORA, filed November 21, 1997.

Know the morning after Sephora files.

Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.

Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.