Trademark owner · USPTO register · rebuilt nightly

Olaplex, Inc.

70 live US trademarks, filing since 2006. 15 new applications filed this year.

Live marks
70
registered + pending
Registered
38
on the Principal Register
Pending
32
1 open to opposition
Filed in 2026
15
1 intent to use
Classes used
6
of 45 Nice classes
First filing
2006
20 years on the register
At a glanceplain-language reads of the register
Mostly cosmetics & cleaning: 58 of 70 live marks are in Class 3. Advertising & business (Class 35) is next with 9.
Filing faster than usual: 15 applications so far in 2026 against a yearly average of 4.6.
New products ahead: 1 of the 15 filings this year are intent-to-use applications, meaning the goods are not yet on sale.
One mark is open to opposition now; the window closes Nov 12.
1 registration has a maintenance filing due in the next 12 months.
Filing activityapplications per year, by filing date
0 15 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 15 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What Olaplex, Inc. filed most recently.

MarkClassFiledBasisStatusSerial
SHAPE SET 3 Sep 1, 2026 in use published · closes Nov 26 50084926
OLAPLEX DUAL RENEW 3 Aug 28, 2026 — pending 50078663
OLAPLEX ERA 3 Aug 11, 2026 — pending 50045266
OLAPLEX BOND SET 3 Jul 7, 2026 — pending 99925211
OLAPLEX PRO 3, 35 May 28, 2026 in use published · closes Nov 26 99852087
BOND SET 3 May 14, 2026 — pending 99824674
SCIENCE NEVER LOOKED SO GOOD 3 Apr 27, 2026 — pending 99790156
FLORA GLAZE 3 Mar 20, 2026 — published 99715885
PATENTED OLAPLEX BOND TECHNOLOGY 3 Feb 19, 2026 intent to use published 99661122
BOND SHAPER 44 Feb 5, 2026 — published · closes Nov 12 99637162
Open to opposition now30-day windows from publication
BOND SHAPER · Cl. 44 · published Oct 13
closes Nov 12

Anyone who believes they would be harmed by registration can oppose during this window.

Recently registeredlast 12 months
OLAPLEX PEPTIDE COMPLEX TECHNOLOGY · Cl. 3 · Reg. 8,513,894
Oct 20, 2026
OLAPLEX PRO SCALP · Cl. 3 · Reg. 8,514,495
Oct 20, 2026
DESIGNED TO DEFY · Cl. 35, 44 · Reg. 8,514,745
Oct 20, 2026
PATENTED BOND TECHNOLOGY · Cl. 3 · Reg. 8,499,400
Oct 13, 2026
SCIENCE NEVER LOOKED SO GOOD · Cl. 35 · Reg. 8,454,752
Sep 22, 2026
SCALP LONGEVITY TREATMENT · Cl. 3 · Reg. 8,199,281
Sep 8, 2026
OLAPLEX · Cl. 9 · Reg. 8,178,925
Mar 17, 2026
OLAPLEX NO. 9 BOND PROTECTOR · Cl. 3 · Reg. 8,073,418
Dec 23, 2025

Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.

Maintenance windows aheadnext 12 months · from registration dates
EVERY CLIENT. EVERY SERVICE. · Reg. 5,209,275 · registered May 2017
Section 8 & 9 renewal (year 10)
May 23, 2026 → May 23, 2027

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Other large filers in Class 3Full ranking →
Common questions

About Olaplex, Inc. trademarks.

How many trademarks does Olaplex, Inc. have?

70 live US trademarks as of October 23, 2026: 38 registered and 32 pending applications. 15 were filed in 2026 so far.

What does Olaplex, Inc. sell, according to its trademarks?

Mostly cosmetics & cleaning (Class 3, 58 live marks). Also advertising & business (Class 35) and medical & beauty services (Class 44).

Who owns the LIQWD trademark?

LIQWD is owned by Olaplex, Inc.. It was registered on April 15, 2008 (Reg. No. 3412072) and is live. The same owner holds 69 other live US marks.

When did Olaplex, Inc. first file a trademark?

Its oldest live US filing dates from 2006: LIQWD, filed September 28, 2006.

Know the morning after Olaplex, Inc. files.

Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.

Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.