Thorgate
Start free trial
Trademark owner · USPTO register · rebuilt nightly

Noxell Corporation

103 live US trademarks, filing since 1972. 3 new applications filed this year.

Get alerts when they file Check a name against the register
Live marks
103
registered + pending
Registered
84
on the Principal Register
Pending
19
applications in progress
Filed in 2026
3
1 intent to use
Classes used
11
of 45 Nice classes
First filing
1972
54 years on the register
At a glanceplain-language reads of the register
Mostly cosmetics & cleaning: 92 of 103 live marks are in Class 3. Paper & printed matter (Class 16) is next with 3.
New products ahead: 1 of the 3 filings this year are intent-to-use applications, meaning the goods are not yet on sale.
8 registrations have a maintenance filing due in the next 12 months, 5 already in the grace period.
Filing activityapplications per year, by filing date
0 11 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 4 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What Noxell Corporation filed most recently.

MarkClassFiledBasisStatusSerial
LASH BLAST INFINITE 3 Sep 14, 2026 — pending 50108089
COVERGIRL LASH BLAST VOLUME GO BANANAS PRIMER 3 Jul 9, 2026 — pending 99931383
DOUBLE ACT 21 May 15, 2026 intent to use published 99826142
DOUBLE TAKE 21 Feb 27, 2026 — abandoned Oct 8 99673378
PUFFER COAT 3 Nov 21, 2025 — pending 99509299
COVERGIRL EYE ENHANCER WRAP TUBING MASCARA 3 Nov 14, 2025 — pending 99496593
WETSLICKS 3 Nov 6, 2025 — published 99483396
LIPSLICKS 3 Jul 2, 2025 — pending 99263645
WETLIGHTER 3 Jun 16, 2025 — published 99235574
CG 3 May 14, 2025 — pending 99184948
Recently registeredlast 12 months
COVERGIRL CLEAN FRESH JAMMY LIP SLEEPING MASK · Cl. 3 · Reg. 8,441,229
Sep 15, 2026
PERFECT POINT PLUS LASHLINE · Cl. 3 · Reg. 8,393,362
Aug 11, 2026
COVERGIRL CLEAN FRESH BROW · Cl. 3 · Reg. 8,285,723
Jun 2, 2026
EYE ENHANCER · Cl. 3 · Reg. 8,043,159
Nov 25, 2025

Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.

Maintenance windows aheadnext 12 months · from registration dates
COVERGIRL TRUBLEND SUPER STUNNER · Reg. 6,063,565 · registered May 2020
Section 8 declaration (years 5–6) · in grace period until Nov 26, 2026
May 26, 2025 → May 26, 2026
COVERGIRL · Reg. 6,081,121 · registered Jun 2020
Section 8 declaration (years 5–6) · in grace period until Dec 16, 2026
Jun 16, 2025 → Jun 16, 2026
COVERGIRL · Reg. 6,081,122 · registered Jun 2020
Section 8 declaration (years 5–6) · in grace period until Dec 16, 2026
Jun 16, 2025 → Jun 16, 2026
COLOR IDOL · Reg. 6,091,433 · registered Jun 2020
Section 8 declaration (years 5–6) · in grace period until Dec 30, 2026
Jun 30, 2025 → Jun 30, 2026
COVERGIRL EXHIBITIONIST MAJESTIC COLLECTION · Reg. 6,175,995 · registered Oct 2020
Section 8 declaration (years 5–6) · in grace period until Apr 13, 2027
Oct 13, 2025 → Oct 13, 2026
LASTING PERFORMANCE · Reg. 2,016,546 · registered Nov 1996
Section 8 & 9 renewal (year 30)
Nov 12, 2025 → Nov 12, 2026
MATTE MADE · Reg. 6,273,132 · registered Feb 2021
Section 8 declaration (years 5–6)
Feb 16, 2026 → Feb 16, 2027
CUSTOM REDS · Reg. 5,224,814 · registered Jun 2017
Section 8 & 9 renewal (year 10)
Jun 13, 2026 → Jun 13, 2027

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Other large filers in Class 3Full ranking →
L'Oreal 1,298 live
LG H&H Co., Ltd. 698 live
Common questions

About Noxell Corporation trademarks.

How many trademarks does Noxell Corporation have?

103 live US trademarks as of October 23, 2026: 84 registered and 19 pending applications. 3 were filed in 2026 so far.

What does Noxell Corporation sell, according to its trademarks?

Mostly cosmetics & cleaning (Class 3, 92 live marks). Also paper & printed matter (Class 16) and housewares & glass (Class 21).

Who owns the COVER GIRL NATURALS trademark?

COVER GIRL NATURALS is owned by Noxell Corporation. It was registered on March 27, 1973 (Reg. No. 0956236) and is live. The same owner holds 102 other live US marks.

When did Noxell Corporation first file a trademark?

Its oldest live US filing dates from 1972: COVER GIRL NATURALS, filed February 2, 1972.

Know the morning after Noxell Corporation files.

Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.

Watch this owner Monitor my marks

Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.