Mary KAY Inc.
167 live US trademarks, filing since 1964. 5 new applications filed this year.
On the register as MARY KAY INC. · MARY KAY, INC.
Marks held on the register, by filing date. 2026 is year to date.
A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.
What Mary KAY Inc. filed most recently.
| Mark | Class | Filed | Basis | Status | Serial |
|---|---|---|---|---|---|
| EXQUISITELY YOU | 3 | Sep 14, 2026 | — | pending | 50106167 |
| MARY KAY ULTRA STAY | 3 | Sep 4, 2026 | — | pending | 50090849 |
| INTELLIMATCH | 3 | Jun 25, 2026 | — | pending | 99905708 |
| BEAUTY IS MORE BEAUTIFUL SHARED | 35 | Mar 4, 2026 | — | published | 99681657 |
| BEAUTY IS MORE BEAUTIFUL SHARED | 3, 5 | Mar 4, 2026 | — | published | 99681661 |
| MYBUSINESS | 42 | Sep 23, 2025 | — | pending | 99408805 |
| NUTRIBEADS | 3 | May 12, 2025 | — | published · closes Dec 3 | 99180388 |
| MARY KAY BOLDLY YOU | 3 | Jan 17, 2025 | — | published | 99006182 |
| TRUE OPTIMISM | 3 | Jan 17, 2025 | — | published | 99006198 |
| GREAT HEIGHTS | 3 | Jan 14, 2025 | — | published | 98960689 |
Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.
A filing missed by the due date enters a six-month grace period, then the registration cancels.
Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.
About Mary KAY Inc. trademarks.
How many trademarks does Mary KAY Inc. have?
167 live US trademarks as of October 23, 2026: 156 registered and 11 pending applications. 5 were filed in 2026 so far.
What does Mary KAY Inc. sell, according to its trademarks?
Mostly cosmetics & cleaning (Class 3, 104 live marks). Also advertising & business (Class 35) and paper & printed matter (Class 16).
Who owns the MARY KAY trademark?
MARY KAY is owned by Mary KAY Inc.. It was registered on October 25, 1966 (Reg. No. 0817516) and is live. The same owner holds 166 other live US marks.
When did Mary KAY Inc. first file a trademark?
Its oldest live US filing dates from 1964: MARY KAY, filed October 19, 1964.
Know the morning after Mary KAY Inc. files.
Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.
Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.