Trademark owner · USPTO register · rebuilt nightly

Hershey Chocolate & Confectionery LLC

338 live US trademarks, filing since 1906. The 7th largest trademark holder in Class 30 (staple foods). 2 new applications filed this year.

Live marks
338
registered + pending
Registered
330
on the Principal Register
Pending
8
applications in progress
Filed in 2026
2
1 intent to use
Classes used
29
of 45 Nice classes
First filing
1906
120 years on the register
At a glanceplain-language reads of the register
Mostly staple foods: 203 of 338 live marks are in Class 30. Education & entertainment (Class 41) is next with 43.
New products ahead: 1 of the 2 filings this year are intent-to-use applications, meaning the goods are not yet on sale.
8 registrations have a maintenance filing due in the next 12 months, 6 already in the grace period.
Filing activityapplications per year, by filing date
0 36 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What Hershey Chocolate & Confectionery LLC filed most recently.

MarkClassFiledBasisStatusSerial
POWERED BY PEANUTS 30 Jul 20, 2026 intent to use pending 50002795
EVERYTHING HAPPENS FOR A REESE'S 30 Feb 5, 2026 — published 99636998
IT'S YOUR HAPPY PLACE 30 Dec 12, 2025 — pending 99544496
SOUR STRIPS 30 Dec 5, 2025 — pending 99532012
HOT MESS 30 Nov 17, 2025 — pending 99501044
SOURMAX 30 Nov 26, 2024 — published 98872836
MAXSOUR 30 Nov 26, 2024 — published 98872842
APPLEBERRY 30 Oct 2, 2024 — registered Jul 1 98782394
LEMONBERRY 30 Oct 2, 2024 — registered Jul 8 98782402
DOUBLEBERRY 30 Oct 2, 2024 — registered Jul 8 98782409
Recently registeredlast 12 months
TWIZZLERS TWISTED GRAVITY · Cl. 41 · Reg. 8,120,662
Jan 27, 2026

Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.

Maintenance windows aheadnext 12 months · from registration dates
MELT-WORTHY MOMENTS · Reg. 6,052,359 · registered May 2020
Section 8 declaration (years 5–6) · in grace period until Nov 12, 2026
May 12, 2025 → May 12, 2026
HERSHEY'S COCOA · Reg. 6,072,236 · registered Jun 2020
Section 8 declaration (years 5–6) · in grace period until Dec 9, 2026
Jun 9, 2025 → Jun 9, 2026
HERSHEY LODGE · Reg. 6,083,832 · registered Jun 2020
Section 8 declaration (years 5–6) · in grace period until Dec 23, 2026
Jun 23, 2025 → Jun 23, 2026
HERSHEY THEATRE · Reg. 6,088,963 · registered Jun 2020
Section 8 declaration (years 5–6) · in grace period until Dec 30, 2026
Jun 30, 2025 → Jun 30, 2026
HERSHEY'S KITCHENS · Reg. 6,119,622 · registered Aug 2020
Section 8 declaration (years 5–6) · in grace period until Feb 4, 2027
Aug 4, 2025 → Aug 4, 2026
MELT MONEY · Reg. 6,180,174 · registered Oct 2020
Section 8 declaration (years 5–6) · in grace period until Apr 20, 2027
Oct 20, 2025 → Oct 20, 2026
KISSES BOUTIQUE · Reg. 6,190,376 · registered Nov 2020
Section 8 declaration (years 5–6)
Nov 3, 2025 → Nov 3, 2026
CHOCOLATETOWN · Reg. 6,190,391 · registered Nov 2020
Section 8 declaration (years 5–6)
Nov 3, 2025 → Nov 3, 2026

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Names on the registerwhat this page merges, and what it leaves out
HERSHEY CHOCOLATE & CONFECTIONERY LLC · 338 live marks
included
Hershey Entertainment & Resorts Company · 39 live marks · may be a related company
separate page
Hershey Creamery Company · 21 live marks · may be a related company
separate page

Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.

Common questions

About Hershey Chocolate & Confectionery LLC trademarks.

How many trademarks does Hershey Chocolate & Confectionery LLC have?

338 live US trademarks as of October 23, 2026: 330 registered and 8 pending applications. 2 were filed in 2026 so far.

What does Hershey Chocolate & Confectionery LLC sell, according to its trademarks?

Mostly staple foods (Class 30, 203 live marks). Also education & entertainment (Class 41) and games & toys (Class 28).

Who owns the HERSHEY'S trademark?

HERSHEY'S is owned by Hershey Chocolate & Confectionery LLC. It was registered on June 19, 1906 (Reg. No. 0054041) and is live. The same owner holds 337 other live US marks.

When did Hershey Chocolate & Confectionery LLC first file a trademark?

Its oldest live US filing dates from 1906: HERSHEY'S, filed February 8, 1906.

Know the morning after Hershey Chocolate & Confectionery LLC files.

Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.

Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.