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Trademark owner · USPTO register · rebuilt nightly

Lidl Stiftung & Co. KG

350 live US trademarks, filing since 2008. The 17th largest trademark holder in Class 30 (staple foods). 20 new applications filed this year.

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Live marks
350
registered + pending
Registered
319
on the Principal Register
Pending
31
applications in progress
Filed in 2026
20
by filing date
Classes used
43
of 45 Nice classes
First filing
2008
18 years on the register
At a glanceplain-language reads of the register
Spread across 43 classes. The largest is Class 30 (staple foods) with 124 of 350 live marks.
8 registrations have a maintenance filing due in the next 12 months, 8 already in the grace period.
1 mark was abandoned, cancelled or expired in the last 12 months.
Filing activityapplications per year, by filing date
0 39 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 20 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What Lidl Stiftung & Co. KG filed most recently.

MarkClassFiledBasisStatusSerial
PERLENBACHER 32 Oct 13, 2026 — pending 50159199
JETGUM 30 Oct 9, 2026 — pending 50153761
WOODGATE 33 Oct 9, 2026 — pending 50153826
VITASIA 4, 8, 11, 16, 21, 29, 30, 31, 32, 33 Oct 3, 2026 — pending 50143222
BEN & BELLA'S WORLD 3, 5, 6, 7, 8, 9, 11, 12, 16, 18, 19, 20, 21, 24, 28, 31 Oct 2, 2026 — pending 50141719
ALESTO 29, 30, 31 Sep 25, 2026 — pending 50129862
TOWER GATE 30 Aug 26, 2026 — pending 79459149
OPTISANA 3, 5, 10, 11, 20, 25, 30 Aug 25, 2026 — pending 50071317
W5 6, 8, 16, 21 Jul 28, 2026 — pending 79457651
PARKSIDE X12V TEAM 7, 9 Jun 23, 2026 — pending 79458269
Recently registeredlast 12 months
CRELANDO · Cl. 4, 7, 8, 9, 11, 14, 16, 20, 22, 26, 28 · Reg. 8,508,128
Oct 20, 2026
CRIVIT · Cl. 3, 6, 7, 8, 9, 10, 11, 12, 18, 19, 20, 21, 22, 24, 27, 28 · Reg. 8,508,129
Oct 20, 2026
BUTCHER'S SPECIALTY BY LIDL · Cl. 29 · Reg. 8,503,801
Oct 13, 2026
CRIVIT · Cl. 6, 9, 11, 12, 19, 20, 24, 27, 28 · Reg. 8,481,233
Oct 6, 2026
ESMARA · Cl. 9, 14, 18, 25, 26, 28 · Reg. 8,481,135
Oct 6, 2026
LUPILU · Cl. 2, 9, 11, 12, 14, 16, 18, 20, 21, 28 · Reg. 8,465,663
Sep 29, 2026
LIDL PREFERRED SELECTION · Cl. 29, 30, 32 · Reg. 8,423,887
Sep 1, 2026
LIDL & GO · Cl. 9, 35, 36 · Reg. 8,418,297
Sep 1, 2026

Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.

Maintenance windows aheadnext 12 months · from registration dates
VAN DANKEN · Reg. 6,051,175 · registered May 2020
Section 8 declaration (years 5–6) · in grace period until Nov 12, 2026
May 12, 2025 → May 12, 2026
PEPPERTS · Reg. 6,055,460 · registered May 2020
Section 8 declaration (years 5–6) · in grace period until Nov 19, 2026
May 19, 2025 → May 19, 2026
THE CRAFTY BREWING COMPANY · Reg. 6,055,468 · registered May 2020
Section 8 declaration (years 5–6) · in grace period until Nov 19, 2026
May 19, 2025 → May 19, 2026
TULGA · Reg. 6,082,412 · registered Jun 2020
Section 8 declaration (years 5–6) · in grace period until Dec 23, 2026
Jun 23, 2025 → Jun 23, 2026
CHEF SELECT & YOU · Reg. 6,087,605 · registered Jun 2020
Section 8 declaration (years 5–6) · in grace period until Dec 30, 2026
Jun 30, 2025 → Jun 30, 2026
MARLENE · Reg. 6,132,540 · registered Aug 2020
Section 8 declaration (years 5–6) · in grace period until Feb 25, 2027
Aug 25, 2025 → Aug 25, 2026
VITASIA · Reg. 6,133,231 · registered Aug 2020
Section 8 declaration (years 5–6) · in grace period until Feb 25, 2027
Aug 25, 2025 → Aug 25, 2026
EL TEQUITO · Reg. 6,133,242 · registered Aug 2020
Section 8 declaration (years 5–6) · in grace period until Feb 25, 2027
Aug 25, 2025 → Aug 25, 2026

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Lapsed or droppedstatus changes · last 12 months
SUDDENLY · Cl. 3 · was registered
cancelled Oct 19

Recorded as the nightly register update observes them. A cancelled or expired mark no longer blocks a new filing of the same name.

Other large filers in Class 30Full ranking →
Common questions

About Lidl Stiftung & Co. KG trademarks.

How many trademarks does Lidl Stiftung & Co. KG have?

350 live US trademarks as of October 23, 2026: 319 registered and 31 pending applications. 20 were filed in 2026 so far.

What does Lidl Stiftung & Co. KG sell, according to its trademarks?

Mostly staple foods (Class 30, 124 live marks). Also electronics & software (Class 9) and housewares & glass (Class 21).

Who owns the AURIOL trademark?

AURIOL is owned by Lidl Stiftung & Co. KG. It was registered on April 17, 2012 (Reg. No. 4127381) and is live. The same owner holds 349 other live US marks.

When did Lidl Stiftung & Co. KG first file a trademark?

Its oldest live US filing dates from 2008: LIVARNO, filed December 12, 2008.

Know the morning after Lidl Stiftung & Co. KG files.

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Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.