HY-VEE, Inc.
225 live US trademarks, filing since 1971. 3 new applications filed this year.
Marks held on the register, by filing date. 2026 is year to date.
A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.
What HY-VEE, Inc. filed most recently.
| Mark | Class | Filed | Basis | Status | Serial |
|---|---|---|---|---|---|
| CLEAR SAVE RX | 35 | Aug 28, 2026 | — | pending | 50077655 |
| THE PROTEIN BOWL | 43 | Aug 5, 2026 | — | pending | 50033041 |
| THE PROTEIN BOWL BUILT FOR BETTER NUTRITION | 43 | Aug 5, 2026 | — | pending | 50033070 |
| COOPER & CLEO | 31 | Nov 10, 2025 | — | published | 99488624 |
| WANDERBEAN | 30 | Oct 27, 2025 | — | registered Sep 1 | 99463789 |
| COZY SPOON | 29 | Oct 23, 2025 | — | published | 99458686 |
| CRUST BUSTERS | 30 | May 8, 2025 | — | published | 99175717 |
| DONUT YOU DARE | 30 | Mar 14, 2025 | — | published | 99084710 |
| HY-VEE DIETITIAN DISHES | 29 | Nov 26, 2024 | — | published | 98873946 |
| BUNZI | 30 | Sep 13, 2024 | — | registered Feb 24 | 98749618 |
Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.
A filing missed by the due date enters a six-month grace period, then the registration cancels.
About HY-VEE, Inc. trademarks.
How many trademarks does HY-VEE, Inc. have?
225 live US trademarks as of October 23, 2026: 215 registered and 10 pending applications. 3 were filed in 2026 so far.
What does HY-VEE, Inc. sell, according to its trademarks?
Mostly staple foods (Class 30, 66 live marks). Also education & entertainment (Class 41) and advertising & business (Class 35).
Who owns the A HELPFUL SMILE IN EVERY AISLE trademark?
A HELPFUL SMILE IN EVERY AISLE is owned by HY-VEE, Inc.. It was registered on December 4, 1973 (Reg. No. 0974472) and is live. The same owner holds 224 other live US marks.
When did HY-VEE, Inc. first file a trademark?
Its oldest live US filing dates from 1971: A HELPFUL SMILE IN EVERY AISLE, filed May 19, 1971.
Know the morning after HY-VEE, Inc. files.
Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.
Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.