Trademark owner · USPTO register · rebuilt nightly

Heartland Consumer Products LLC

90 live US trademarks, filing since 1978.

Live marks
90
registered + pending
Registered
84
on the Principal Register
Pending
6
applications in progress
Filed in 2026
0
by filing date
Classes used
13
of 45 Nice classes
First filing
1978
48 years on the register
At a glanceplain-language reads of the register
Mostly staple foods: 48 of 90 live marks are in Class 30. Pharmaceuticals (Class 5) is next with 39.
Quiet this year: no new applications so far in 2026, against a yearly average of 5.4.
8 registrations have a maintenance filing due in the next 12 months, 6 already in the grace period.
Filing activityapplications per year, by filing date
0 11 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What Heartland Consumer Products LLC filed most recently.

MarkClassFiledBasisStatusSerial
WHOLE EARTH 30 Jun 27, 2025 — published 99255930
HEALTHY DIGESTIVES 5 Jun 26, 2024 — registered Aug 19 98619362
L 20 May 9, 2024 — published 98542608
LONE TREE 30 May 9, 2024 — registered Mar 17 98542626
LIQUID SCIENCE 5, 32 May 9, 2024 — published 98542617
CHOCKY'S 30 May 9, 2024 — published 98542635
TED'S FAMOUS 30, 32 May 9, 2024 — published 98542642
WRANGLER 32 May 9, 2024 — published 98542646
JAVA HOUSE 35, 43 Nov 21, 2023 — registered Dec 2 98280338
SNACK SHAKE 5 Mar 24, 2023 — registered Jan 16 97856466
Recently registeredlast 12 months
LONE TREE · Cl. 30 · Reg. 8,179,800
Mar 17, 2026
JAVA HOUSE · Cl. 35, 43 · Reg. 8,053,949
Dec 2, 2025

Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.

Maintenance windows aheadnext 12 months · from registration dates
+ EQUAL · Reg. 6,049,069 · registered May 2020
Section 8 declaration (years 5–6) · in grace period until Nov 5, 2026
May 5, 2025 → May 5, 2026
LIFE'S SWEETER WITH EQUAL · Reg. 6,049,070 · registered May 2020
Section 8 declaration (years 5–6) · in grace period until Nov 5, 2026
May 5, 2025 → May 5, 2026
THE TASTE OF AUTHENTICITY · Reg. 6,064,812 · registered May 2020
Section 8 declaration (years 5–6) · in grace period until Nov 26, 2026
May 26, 2025 → May 26, 2026
BEST DAMN TEA · Reg. 6,081,204 · registered Jun 2020
Section 8 declaration (years 5–6) · in grace period until Dec 16, 2026
Jun 16, 2025 → Jun 16, 2026
PROMISE COLD BREW TEA · Reg. 6,137,764 · registered Aug 2020
Section 8 declaration (years 5–6) · in grace period until Feb 25, 2027
Aug 25, 2025 → Aug 25, 2026
SPLENDA · Reg. 6,169,703 · registered Oct 2020
Section 8 declaration (years 5–6) · in grace period until Apr 6, 2027
Oct 6, 2025 → Oct 6, 2026
EQUAL · Reg. 2,012,219 · registered Oct 1996
Section 8 & 9 renewal (year 30)
Oct 29, 2025 → Oct 29, 2026
LOSE WEIGHT & KEEP IT OFF · Reg. 5,156,711 · registered Mar 2017
Section 8 & 9 renewal (year 10)
Mar 7, 2026 → Mar 7, 2027

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Names on the registerwhat this page merges, and what it leaves out
HEARTLAND CONSUMER PRODUCTS LLC · 90 live marks
included
Heartland Dental, LLC · 32 live marks · may be a related company
separate page
Heartland Payment Systems, LLC · 30 live marks · may be a related company
separate page
Heartland Design Associates, LLC · 21 live marks · may be a related company
separate page
Heartland Energy Group, Ltd. · 19 live marks · may be a related company
separate page
Heartland Recreational Vehicles, LLC · 12 live marks · may be a related company
separate page

Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.

Common questions

About Heartland Consumer Products LLC trademarks.

How many trademarks does Heartland Consumer Products LLC have?

90 live US trademarks as of October 23, 2026: 84 registered and 6 pending applications. None have been filed in 2026 so far.

What does Heartland Consumer Products LLC sell, according to its trademarks?

Mostly staple foods (Class 30, 48 live marks). Also pharmaceuticals (Class 5) and chemicals (Class 1).

Who owns the SLIM-FAST trademark?

SLIM-FAST is owned by Heartland Consumer Products LLC. It was registered on September 19, 1978 (Reg. No. 1102508) and is live. The same owner holds 89 other live US marks.

When did Heartland Consumer Products LLC first file a trademark?

Its oldest live US filing dates from 1978: SLIM-FAST, filed March 17, 1978.

Know the morning after Heartland Consumer Products LLC files.

Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.

Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.