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Trademark owner · USPTO register · rebuilt nightly

H-E-B, LP

569 live US trademarks, filing since 1988. The 21st largest trademark holder in Class 30 (staple foods). 18 new applications filed this year.

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Live marks
569
registered + pending
Registered
538
on the Principal Register
Pending
31
2 open to opposition
Filed in 2026
18
1 intent to use
Classes used
33
of 45 Nice classes
First filing
1988
38 years on the register
At a glanceplain-language reads of the register
Spread across 33 classes. The largest is Class 30 (staple foods) with 115 of 569 live marks.
New products ahead: 1 of the 18 filings this year are intent-to-use applications, meaning the goods are not yet on sale.
2 marks are open to opposition now; the windows close between Nov 19 and Nov 19.
8 registrations have a maintenance filing due in the next 12 months, 7 already in the grace period.
Filing activityapplications per year, by filing date
0 59 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 18 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50. Overall: #63 of all US filers.

Latest activity

What H-E-B, LP filed most recently.

MarkClassFiledBasisStatusSerial
HIGHER HARVEST BY H-E-B 5 Sep 25, 2026 — pending 50129672
HIGHER HARVEST BY H-E-B 30 Sep 25, 2026 — pending 50129735
HIGHER HARVEST BY H-E-B 32 Sep 25, 2026 — pending 50129750
HIGHER HARVEST BY H-E-B 29 Sep 25, 2026 — pending 50129709
SEED-A-TUDE 30 Aug 20, 2026 — pending 50062104
GRAIN & GLORY 30 Jul 13, 2026 — pending 99937147
HILL COUNTRY FARE 3 Jun 23, 2026 intent to use published 99899842
BEYOND THE BOWL 31 Jun 8, 2026 — published 99870822
HOWDY BONES 31 May 27, 2026 — published 99849071
HEB 35 May 22, 2026 in use published · closes Nov 26 99840277
Open to opposition now30-day windows from publication
BAYOU BOIL HOUSE · Cl. 30 · published Oct 20
closes Nov 19
BAYOU BOIL HOUSE · Cl. 29 · published Oct 20
closes Nov 19

Anyone who believes they would be harmed by registration can oppose during this window.

Recently registeredlast 12 months
ALFIE'S · Cl. 31 · Reg. 8,500,146
Oct 13, 2026
H-E-B · Cl. 25 · Reg. 8,486,917
Oct 6, 2026
MI TIENDA · Cl. 3 · Reg. 8,470,916
Sep 29, 2026
H-E-B · Cl. 9 · Reg. 8,451,039
Sep 22, 2026
H-E-B · Cl. 5 · Reg. 8,380,586
Aug 4, 2026
H-E-B · Cl. 35 · Reg. 8,196,688
Mar 31, 2026
H-E-B COOKING CONNECTION · Cl. 41 · Reg. 8,145,662
Feb 17, 2026
H-E-B · Cl. 35 · Reg. 8,118,675
Jan 27, 2026

Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.

Maintenance windows aheadnext 12 months · from registration dates
CENTRAL MARKET HEB CURBSIDE · Reg. 6,069,898 · registered Jun 2020
Section 8 declaration (years 5–6) · in grace period until Dec 2, 2026
Jun 2, 2025 → Jun 2, 2026
¡HIJOLE! · Reg. 6,166,598 · registered Oct 2020
Section 8 declaration (years 5–6) · in grace period until Apr 6, 2027
Oct 6, 2025 → Oct 6, 2026
¡HIJOLE! · Reg. 6,166,599 · registered Oct 2020
Section 8 declaration (years 5–6) · in grace period until Apr 6, 2027
Oct 6, 2025 → Oct 6, 2026
MI TIENDA · Reg. 6,172,415 · registered Oct 2020
Section 8 declaration (years 5–6) · in grace period until Apr 13, 2027
Oct 13, 2025 → Oct 13, 2026
MI TIENDA · Reg. 6,172,416 · registered Oct 2020
Section 8 declaration (years 5–6) · in grace period until Apr 13, 2027
Oct 13, 2025 → Oct 13, 2026
A MATCH MADE IN TEXAS · Reg. 6,176,458 · registered Oct 2020
Section 8 declaration (years 5–6) · in grace period until Apr 13, 2027
Oct 13, 2025 → Oct 13, 2026
MI TIENDA · Reg. 6,177,603 · registered Oct 2020
Section 8 declaration (years 5–6) · in grace period until Apr 20, 2027
Oct 20, 2025 → Oct 20, 2026
TOUGH GEARS · Reg. 5,069,818 · registered Oct 2016
Section 8 & 9 renewal (year 10)
Oct 25, 2025 → Oct 25, 2026

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Other large filers in Class 30Full ranking →
Common questions

About H-E-B, LP trademarks.

How many trademarks does H-E-B, LP have?

569 live US trademarks as of October 23, 2026: 538 registered and 31 pending applications. 18 were filed in 2026 so far.

What does H-E-B, LP sell, according to its trademarks?

Mostly staple foods (Class 30, 115 live marks). Also advertising & business (Class 35) and meats & processed foods (Class 29).

Who owns the H E B trademark?

H E B is owned by H-E-B, LP. It was registered on January 3, 1989 (Reg. No. 1519398) and is live. The same owner holds 568 other live US marks.

When did H-E-B, LP first file a trademark?

Its oldest live US filing dates from 1988: H E B, filed May 11, 1988.

Know the morning after H-E-B, LP files.

Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.

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Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.