Guiding Stars Licensing Company, LLC
71 live US trademarks, filing since 1978. 3 new applications filed this year.
Marks held on the register, by filing date. 2026 is year to date.
A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.
What Guiding Stars Licensing Company, LLC filed most recently.
| Mark | Class | Filed | Basis | Status | Serial |
|---|---|---|---|---|---|
| FALL HAUL | 35 | Sep 14, 2026 | — | pending | 50106140 |
| ALL FOR GOOD. | 35 | Sep 3, 2026 | — | pending | 50088267 |
| HANNAFORD ALL FOR GOOD. | 35 | Sep 3, 2026 | — | pending | 50088272 |
| HANNAFORD | 1, 3, 5, 6, 8, 16, 18, 21, 29, 30, 31, 32 | Nov 17, 2025 | — | pending | 99499953 |
| HANNAFORD. ALL FOR GOOD. | 35 | Apr 25, 2025 | — | published | 99155034 |
| FOOD LION | 1, 2, 3, 5, 6, 8, 16, 18, 21 | Oct 28, 2024 | — | registered Apr 22 | 98824165 |
| FOOD LION | 29, 30, 31, 32 | Oct 28, 2024 | — | registered Apr 22 | 98824168 |
| FOOD LION MVP CUSTOMER SHOP & EARN MONTHLY REWARDS | 35 | Jul 17, 2024 | — | registered Apr 22 | 98652217 |
| FOOD LION | 35 | Feb 27, 2024 | — | registered Dec 24 | 98422643 |
| PLANET HANNAFORD | 35 | May 12, 2023 | — | registered Apr 15 | 97933331 |
A filing missed by the due date enters a six-month grace period, then the registration cancels.
About Guiding Stars Licensing Company, LLC trademarks.
How many trademarks does Guiding Stars Licensing Company, LLC have?
71 live US trademarks as of October 23, 2026: 65 registered and 6 pending applications. 3 were filed in 2026 so far.
What does Guiding Stars Licensing Company, LLC sell, according to its trademarks?
Mostly staple foods (Class 30, 23 live marks). Also meats & processed foods (Class 29) and beers & soft drinks (Class 32).
Who owns the HANNAFORD trademark?
HANNAFORD is owned by Guiding Stars Licensing Company, LLC. It was registered on July 22, 1980 (Reg. No. 1138096) and is live. The same owner holds 70 other live US marks.
When did Guiding Stars Licensing Company, LLC first file a trademark?
Its oldest live US filing dates from 1978: HANNAFORD, filed September 6, 1978.
Know the morning after Guiding Stars Licensing Company, LLC files.
Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.
Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.