E.L.F. Cosmetics, Inc.
122 live US trademarks, filing since 2003. The 45th largest trademark holder in Class 3 (cosmetics & cleaning). 93 new applications filed this year.
Marks held on the register, by filing date. 2026 is year to date.
A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.
What E.L.F. Cosmetics, Inc. filed most recently.
| Mark | Class | Filed | Basis | Status | Serial |
|---|---|---|---|---|---|
| STAY TWISTED | 3 | Oct 13, 2026 | intent to use | pending | 50159751 |
| BRUSH STROKE OF GENIUS | 3 | Oct 13, 2026 | intent to use | pending | 50159755 |
| UP FOR IT | 3 | Oct 7, 2026 | — | pending | 50149535 |
| AIR HUG | 3 | Sep 10, 2026 | intent to use | published · closes Nov 19 | 50102076 |
| WHAT THE JELLY | 3 | Sep 10, 2026 | — | published · closes Nov 12 | 50102070 |
| SUBLIME LINE | 3 | Aug 28, 2026 | — | pending | 50079091 |
| AIR PUTTY | 3 | Aug 6, 2026 | — | pending | 50036666 |
| VOLUME CHECK MOUSSE BOOST | 3 | Jul 30, 2026 | — | pending | 50023997 |
| SHEER FOR IT | 3 | Jul 24, 2026 | in use | registered Oct 20 | 50012110 |
| HYPER SWIPE | 3 | Jul 23, 2026 | — | published | 50010733 |
Anyone who believes they would be harmed by registration can oppose during this window.
Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.
A filing missed by the due date enters a six-month grace period, then the registration cancels.
About E.L.F. Cosmetics, Inc. trademarks.
How many trademarks does E.L.F. Cosmetics, Inc. have?
122 live US trademarks as of October 23, 2026: 26 registered and 96 pending applications. 93 were filed in 2026 so far.
What does E.L.F. Cosmetics, Inc. sell, according to its trademarks?
Mostly cosmetics & cleaning (Class 3, 106 live marks). Also housewares & glass (Class 21) and pharmaceuticals (Class 5).
Who owns the E.L.F. trademark?
E.L.F. is owned by E.L.F. Cosmetics, Inc.. It was registered on June 20, 2006 (Reg. No. 3106703) and is live. The same owner holds 121 other live US marks.
When did E.L.F. Cosmetics, Inc. first file a trademark?
Its oldest live US filing dates from 2003: E·L·F· EYES·LIPS·FACE, filed August 25, 2003.
Know the morning after E.L.F. Cosmetics, Inc. files.
Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.
Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.