Trademark owner · USPTO register · rebuilt nightly

Demert Brands, LLC

53 live US trademarks, filing since 1960. 2 new applications filed this year.

Live marks
53
registered + pending
Registered
49
on the Principal Register
Pending
4
applications in progress
Filed in 2026
2
by filing date
Classes used
3
of 45 Nice classes
First filing
1960
66 years on the register
At a glanceplain-language reads of the register
Mostly cosmetics & cleaning: 53 of 53 live marks are in Class 3. Hand tools (Class 8) is next with 1.
2 registrations have a maintenance filing due in the next 12 months.
Filing activityapplications per year, by filing date
0 8 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What Demert Brands, LLC filed most recently.

MarkClassFiledBasisStatusSerial
SMOOTH AGENDA 3 Feb 6, 2026 — pending 99638178
MAJOR LIFT 3 Feb 6, 2026 — pending 99638180
NOT YOUR MOTHER'S 3 Oct 20, 2025 — published 99452188
STRENGTHBOOST3 3 Feb 21, 2025 — abandoned Jun 1 99050657
ROOT REFRESH 3 May 24, 2024 — published 98567286
NOT YOUR MOTHER'S 3 Apr 2, 2024 — registered Dec 17 98480213
NOT YOUR MOTHER'S KIDS 3 Mar 6, 2024 — registered Dec 17 98435576
NOT YOUR MOTHER'S KIDS CURLY CARE 3 Mar 6, 2024 — registered Dec 17 98435577
NOT YOUR MOTHER'S KIDS DAILY CARE 3 Mar 6, 2024 — registered Dec 17 98435579
NOT YOUR MOTHER'S NATURALS 3 Aug 18, 2023 — registered May 13 98139491
Recently registeredlast 12 months
LIVE YOUR HAIR'S BEST LIFE · Cl. 3 · Reg. 8,079,101
Dec 23, 2025
NYM · Cl. 3 · Reg. 8,061,470
Dec 9, 2025

Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.

Maintenance windows aheadnext 12 months · from registration dates
BLONDE MOMENT · Reg. 5,147,643 · registered Feb 2017
Section 8 & 9 renewal (year 10)
Feb 21, 2026 → Feb 21, 2027
BEACH BABE · Reg. 5,236,568 · registered Jul 2017
Section 8 & 9 renewal (year 10)
Jul 4, 2026 → Jul 4, 2027

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Other large filers in Class 3Full ranking →
Common questions

About Demert Brands, LLC trademarks.

How many trademarks does Demert Brands, LLC have?

53 live US trademarks as of October 23, 2026: 49 registered and 4 pending applications. 2 were filed in 2026 so far.

What does Demert Brands, LLC sell, according to its trademarks?

Mostly cosmetics & cleaning (Class 3, 53 live marks). Also hand tools (Class 8) and leather goods (Class 18).

Who owns the DRYFAST trademark?

DRYFAST is owned by Demert Brands, LLC. It was registered on July 4, 1961 (Reg. No. 0718007) and is live. The same owner holds 52 other live US marks.

When did Demert Brands, LLC first file a trademark?

Its oldest live US filing dates from 1960: DRYFAST, filed September 21, 1960.

Know the morning after Demert Brands, LLC files.

Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.

Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.