The Clorox Company
180 live US trademarks, filing since 1960. The 44th largest trademark holder in Class 3 (cosmetics & cleaning). 6 new applications filed this year.
Marks held on the register, by filing date. 2026 is year to date.
A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.
What The Clorox Company filed most recently.
| Mark | Class | Filed | Basis | Status | Serial |
|---|---|---|---|---|---|
| CLOROX | 1 | Sep 15, 2026 | — | pending | 50109140 |
| CLOROX SOFT HOME | 24 | Jun 22, 2026 | — | pending | 99897014 |
| CLOROX TOTALCLEAN | 5 | Apr 13, 2026 | — | pending | 99760273 |
| UNLEASH THE BLEACH | 3, 5 | Jan 21, 2026 | — | published | 99607404 |
| RELEASE THE BLEACH | 3, 5 | Jan 6, 2026 | — | published | 99580567 |
| REVEAL THE FRESH | 3 | Jan 6, 2026 | — | published | 99580570 |
| CLOROX SAFEHOME | 3 | Dec 9, 2025 | — | published | 99538714 |
| PINE-SOL | 3, 5 | Nov 7, 2025 | — | published | 99485318 |
| CLOROX FRESHGUARD | 5 | Oct 10, 2025 | — | published | 99437411 |
| STOP ALLERGENS BEFORE THEY BECOME ALLERGIES | 3 | Sep 5, 2025 | — | published | 99376191 |
Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.
A filing missed by the due date enters a six-month grace period, then the registration cancels.
Recorded as the nightly register update observes them. A cancelled or expired mark no longer blocks a new filing of the same name.
Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.
About The Clorox Company trademarks.
How many trademarks does The Clorox Company have?
180 live US trademarks as of October 23, 2026: 162 registered and 18 pending applications. 6 were filed in 2026 so far.
What does The Clorox Company sell, according to its trademarks?
Mostly cosmetics & cleaning (Class 3, 107 live marks). Also pharmaceuticals (Class 5) and housewares & glass (Class 21).
Who owns the S.O.S. trademark?
S.O.S. is owned by The Clorox Company. It was registered on April 18, 1961 (Reg. No. 0714022) and is live. The same owner holds 179 other live US marks.
When did The Clorox Company first file a trademark?
Its oldest live US filing dates from 1960: S.O.S., filed January 25, 1960.
Know the morning after The Clorox Company files.
Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.
Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.