Choice Hotels International, Inc.
232 live US trademarks, filing since 1965. The 3rd largest trademark holder in Class 43 (food & lodging services). 7 new applications filed this year.
Marks held on the register, by filing date. 2026 is year to date.
A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.
What Choice Hotels International, Inc. filed most recently.
| Mark | Class | Filed | Basis | Status | Serial |
|---|---|---|---|---|---|
| CA ONE | 35, 42 | Sep 21, 2026 | — | pending | 50120309 |
| CHOICE HOTELS TEAM STAYS | 43 | May 28, 2026 | — | published · closes Nov 12 | 99850408 |
| BUILT FOR OWNERS. VALUED BY GUESTS. | 35 | Apr 24, 2026 | — | published · closes Oct 29 | 99784569 |
| GOING PLACES | 43 | Apr 13, 2026 | — | pending | 99759912 |
| WHERE NEW FEELS KNOWN | 43 | Mar 20, 2026 | — | published | 99715064 |
| WOODSPRING SUITES EXTENDED STAY BY CHOICE HOTELS | 43 | Jan 15, 2026 | — | published | 99596001 |
| WOODSPRING SUITES EXTENDED STAY BY CHOICE HOTELS | 43 | Jan 15, 2026 | — | published | 99596005 |
| RADISSON COLLECTION | 35 | Oct 23, 2025 | — | published | 99458155 |
| RADISSON INN & SUITES | 35 | Oct 23, 2025 | — | published | 99458160 |
| GENEROSITY YOU CAN FEEL | 43 | Aug 19, 2025 | intent to use | published | 99345161 |
Anyone who believes they would be harmed by registration can oppose during this window.
Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.
A filing missed by the due date enters a six-month grace period, then the registration cancels.
Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.
About Choice Hotels International, Inc. trademarks.
How many trademarks does Choice Hotels International, Inc. have?
232 live US trademarks as of October 23, 2026: 214 registered and 18 pending applications. 7 were filed in 2026 so far.
What does Choice Hotels International, Inc. sell, according to its trademarks?
Mostly food & lodging services (Class 43, 165 live marks). Also science & technology (saas) (Class 42) and advertising & business (Class 35).
Who owns the ECONO LODGE trademark?
ECONO LODGE is owned by Choice Hotels International, Inc.. It was registered on August 23, 1966 (Reg. No. 0813642) and is live. The same owner holds 231 other live US marks.
When did Choice Hotels International, Inc. first file a trademark?
Its oldest live US filing dates from 1965: ECONO LODGE, filed May 26, 1965.
Know the morning after Choice Hotels International, Inc. files.
Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.
Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.