Trademark owner · USPTO register · rebuilt nightly

Choice Financial Group

11 live US trademarks, filing since 2001. 2 new applications filed this year.

Live marks
11
registered + pending
Registered
9
on the Principal Register
Pending
2
applications in progress
Filed in 2026
2
by filing date
Classes used
1
of 45 Nice classes
First filing
2001
25 years on the register
At a glanceplain-language reads of the register
Mostly insurance & finance: 11 of 11 live marks are in Class 36.
Filing activityapplications per year, by filing date
0 5 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What Choice Financial Group filed most recently.

MarkClassFiledBasisStatusSerial
AXIS 36 Mar 19, 2026 — pending 99712193
CHOICE BANK 36 Mar 19, 2026 — pending 99712196
CHOICE HOME LOANS 36 Nov 16, 2018 — registered Dec 17 88196830
CHOICE FIN 36 Oct 2, 2018 — registered Dec 10 88140006
CHOICE WEALTH & TRUST 36 Sep 28, 2018 — registered Dec 17 88135669
CHOICE WEALTH 36 Sep 22, 2018 — registered Dec 17 88128006
CHOICE WEALTH MANAGEMENT 36 Sep 22, 2018 — registered Dec 17 88128007
CHOICE FINANCIAL INSURANCE 36 Mar 31, 2008 — registered Sep 30 77435328
CHOICE FINANCIAL INSURANCE 36 Mar 31, 2008 — registered Sep 30 77435330
CHOICE FINANCIAL 36 Feb 25, 2008 — registered Sep 30 77405289
Names on the registerwhat this page merges, and what it leaves out
CHOICE FINANCIAL GROUP · 11 live marks
included
Choice Hotels International, Inc. · 232 live marks · may be a related company
separate page
Choice Spine, LLC · 26 live marks · may be a related company
separate page
Choice Brands Unlimited, LLC · 10 live marks · may be a related company
separate page

Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.

Common questions

About Choice Financial Group trademarks.

How many trademarks does Choice Financial Group have?

11 live US trademarks as of October 23, 2026: 9 registered and 2 pending applications. 2 were filed in 2026 so far.

What does Choice Financial Group sell, according to its trademarks?

Mostly insurance & finance (Class 36, 11 live marks).

Who owns the CHOICE FINANCIAL GROUP trademark?

CHOICE FINANCIAL GROUP is owned by Choice Financial Group. It was registered on February 12, 2008 (Reg. No. 3382283) and is live. The same owner holds 10 other live US marks.

When did Choice Financial Group first file a trademark?

Its oldest live US filing dates from 2001: CHOICE FINANCIAL GROUP, filed September 26, 2001.

Know the morning after Choice Financial Group files.

Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.

Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.