Trademark owner · USPTO register · rebuilt nightly

Benefit Cosmetics LLC

89 live US trademarks, filing since 1991. 5 new applications filed this year.

On the register as BENEFIT COSMETICS LLC · BENEFIT COSMETICS, LLC

Live marks
89
registered + pending
Registered
79
on the Principal Register
Pending
10
applications in progress
Filed in 2026
5
3 intent to use
Classes used
9
of 45 Nice classes
First filing
1991
35 years on the register
At a glanceplain-language reads of the register
Mostly cosmetics & cleaning: 81 of 89 live marks are in Class 3. Medical & beauty services (Class 44) is next with 6.
New products ahead: 3 of the 5 filings this year are intent-to-use applications, meaning the goods are not yet on sale.
8 registrations have a maintenance filing due in the next 12 months, 2 already in the grace period.
1 mark was abandoned, cancelled or expired in the last 12 months.
Filing activityapplications per year, by filing date
0 8 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 5 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What Benefit Cosmetics LLC filed most recently.

MarkClassFiledBasisStatusSerial
BOOST MODE 3 Oct 19, 2026 intent to use pending 50169047
DO IT DAILY 3 Oct 19, 2026 intent to use pending 50169072
BROWZAM! BROW PENCIL 3 Oct 19, 2026 intent to use pending 50169077
BENEFITTED 3, 35, 44 Mar 26, 2026 — published 99727580
POREPLEX 3 Feb 9, 2026 — pending 99641882
GLOOSTICK BROW GEL 3 Nov 3, 2025 — pending 99475862
BLOSSY 3 Jul 24, 2025 — registered Feb 24 99301077
BATHINA 3 Apr 28, 2025 — published 99159761
PLAY DAZE 3 Apr 4, 2025 — published 99121438
JUICE STICK 3 Nov 19, 2024 — published 98861023
Recently registeredlast 12 months
BADGAL HYPELINER · Cl. 3 · Reg. 8,440,027
Sep 15, 2026
DREAM SHEEN · Cl. 3 · Reg. 8,394,054
Aug 11, 2026
GLOW-LA-LA BENEFIT · Cl. 3 · Reg. 8,196,640
Mar 31, 2026
BLOSSY · Cl. 3 · Reg. 8,151,619
Feb 24, 2026
BADGAL BOUNCE · Cl. 3 · Reg. 8,061,387
Dec 9, 2025

Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.

Maintenance windows aheadnext 12 months · from registration dates
GEORGIA · Reg. 6,054,700 · registered May 2020
Section 8 declaration (years 5–6) · in grace period until Nov 12, 2026
May 12, 2025 → May 12, 2026
CHEEK STARS · Reg. 6,114,295 · registered Jul 2020
Section 8 declaration (years 5–6) · in grace period until Jan 28, 2027
Jul 28, 2025 → Jul 28, 2026
OOH LA LIFT · Reg. 2,012,119 · registered Oct 1996
Section 8 & 9 renewal (year 30)
Oct 29, 2025 → Oct 29, 2026
LEMON-AID · Reg. 2,012,120 · registered Oct 1996
Section 8 & 9 renewal (year 30)
Oct 29, 2025 → Oct 29, 2026
BENEFIT BROWBAR · Reg. 5,082,316 · registered Nov 2016
Section 8 & 9 renewal (year 10)
Nov 15, 2025 → Nov 15, 2026
EYE BEAM · Reg. 6,246,095 · registered Jan 2021
Section 8 declaration (years 5–6)
Jan 12, 2026 → Jan 12, 2027
HOOLA · Reg. 5,155,736 · registered Mar 2017
Section 8 & 9 renewal (year 10)
Mar 7, 2026 → Mar 7, 2027
LAUGHTER IS THE BEST COSMETIC · Reg. 5,156,101 · registered Mar 2017
Section 8 & 9 renewal (year 10)
Mar 7, 2026 → Mar 7, 2027

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Lapsed or droppedstatus changes · last 12 months
XTRA XTRA · Cl. 3 · was published
abandoned Oct 19

Recorded as the nightly register update observes them. A cancelled or expired mark no longer blocks a new filing of the same name.

Other large filers in Class 3Full ranking →
Names on the registerwhat this page merges, and what it leaves out
BENEFIT COSMETICS LLC · 82 live marks
included
BENEFIT COSMETICS, LLC · 7 live marks
included
Benefit Plans Administrative Services, Inc. · 11 live marks · may be a related company
separate page

Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.

Common questions

About Benefit Cosmetics LLC trademarks.

How many trademarks does Benefit Cosmetics LLC have?

89 live US trademarks as of October 23, 2026: 79 registered and 10 pending applications. 5 were filed in 2026 so far.

What does Benefit Cosmetics LLC sell, according to its trademarks?

Mostly cosmetics & cleaning (Class 3, 81 live marks). Also medical & beauty services (Class 44) and advertising & business (Class 35).

Who owns the BENEFIT trademark?

BENEFIT is owned by Benefit Cosmetics LLC. It was registered on May 18, 1993 (Reg. No. 1772618) and is live. The same owner holds 88 other live US marks.

When did Benefit Cosmetics LLC first file a trademark?

Its oldest live US filing dates from 1991: BENEFIT, filed July 15, 1991.

Know the morning after Benefit Cosmetics LLC files.

Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.

Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.