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Trademark owner · USPTO register · rebuilt nightly

Bath & Body Works Brand Management, Inc.

289 live US trademarks, filing since 1990. The 14th largest trademark holder in Class 3 (cosmetics & cleaning). 20 new applications filed this year.

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Live marks
289
registered + pending
Registered
248
on the Principal Register
Pending
41
applications in progress
Filed in 2026
20
1 intent to use
Classes used
10
of 45 Nice classes
First filing
1990
36 years on the register
At a glanceplain-language reads of the register
Mostly cosmetics & cleaning: 203 of 289 live marks are in Class 3. Fuels & lubricants (Class 4) is next with 141.
New products ahead: 1 of the 20 filings this year are intent-to-use applications, meaning the goods are not yet on sale.
Entering Class 26 (lace & embroidery): first filings this year in a class with no earlier Bath & Body Works Brand Management, Inc. marks.
8 registrations have a maintenance filing due in the next 12 months, 8 already in the grace period.
Filing activityapplications per year, by filing date
0 70 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 20 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What Bath & Body Works Brand Management, Inc. filed most recently.

MarkClassFiledBasisStatusSerial
WHITE PUMPKIN 4 Oct 21, 2026 in use pending 50173361
STRAWBERRY POUND CAKE 4 Oct 21, 2026 in use pending 50173378
MAHOGANY COCONUT 3, 4 Oct 21, 2026 in use pending 50173428
B&BW 35 Oct 6, 2026 — pending 50146173
HYPE LAB 3, 4, 5 Jul 14, 2026 — pending 99938786
GINGHAM NATION 35 Jun 10, 2026 — pending 99876431
STRAWBERRY POUND CAKE 3, 5 Jun 9, 2026 — pending 99873380
WHITE BARN 3 Mar 31, 2026 — registered Aug 11 99735390
MIDNIGHT MARSHMALLOW 3, 4, 5 Mar 11, 2026 intent to use published 99695321
LAUNDRY DAY 3 Feb 23, 2026 — pending 99665530
Recently registeredlast 12 months
B&BW · Cl. 3 · Reg. 8,514,775
Oct 20, 2026
WHITE BARN · Cl. 3 · Reg. 8,392,653
Aug 11, 2026
LAUNDRY REIMAGINED · Cl. 3 · Reg. 8,380,719
Aug 4, 2026
SUNWASHED SANTAL · Cl. 3 · Reg. 8,380,824
Aug 4, 2026
COZY CASHMERE · Cl. 3, 4 · Reg. 8,380,832
Aug 4, 2026
TRUE BLUE SPA · Cl. 3, 4 · Reg. 8,380,751
Aug 4, 2026
FIND THAT FEELING · Cl. 35 · Reg. 8,345,734
Jul 14, 2026
VAMPIRE BLOOD · Cl. 4 · Reg. 8,191,427
Mar 31, 2026

Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.

Maintenance windows aheadnext 12 months · from registration dates
SWEET CINNAMON PUMPKIN · Reg. 6,040,538 · registered Apr 2020
Section 8 declaration (years 5–6) · in grace period until Oct 28, 2026
Apr 28, 2025 → Apr 28, 2026
AT THE BEACH · Reg. 6,053,949 · registered May 2020
Section 8 declaration (years 5–6) · in grace period until Nov 12, 2026
May 12, 2025 → May 12, 2026
SPICED APPLE TODDY · Reg. 6,056,488 · registered May 2020
Section 8 declaration (years 5–6) · in grace period until Nov 19, 2026
May 19, 2025 → May 19, 2026
ALOHA KIWI PASSIONFRUIT · Reg. 6,064,385 · registered May 2020
Section 8 declaration (years 5–6) · in grace period until Nov 26, 2026
May 26, 2025 → May 26, 2026
HOT COCOA & CREAM · Reg. 6,071,339 · registered Jun 2020
Section 8 declaration (years 5–6) · in grace period until Dec 2, 2026
Jun 2, 2025 → Jun 2, 2026
OCEAN DRIFTWOOD · Reg. 6,077,737 · registered Jun 2020
Section 8 declaration (years 5–6) · in grace period until Dec 16, 2026
Jun 16, 2025 → Jun 16, 2026
WHITE BARN · Reg. 6,078,422 · registered Jun 2020
Section 8 declaration (years 5–6) · in grace period until Dec 16, 2026
Jun 16, 2025 → Jun 16, 2026
POCKETBAC PALS · Reg. 6,091,536 · registered Jun 2020
Section 8 declaration (years 5–6) · in grace period until Dec 30, 2026
Jun 30, 2025 → Jun 30, 2026

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Other large filers in Class 3Full ranking →
L'Oreal 1,298 live
LG H&H Co., Ltd. 698 live
Names on the registerwhat this page merges, and what it leaves out
BATH & BODY WORKS BRAND MANAGEMENT, INC. · 289 live marks
included
Bath Authority LLC · 62 live marks · may be a related company
separate page

Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.

Common questions

About Bath & Body Works Brand Management, Inc. trademarks.

How many trademarks does Bath & Body Works Brand Management, Inc. have?

289 live US trademarks as of October 23, 2026: 248 registered and 41 pending applications. 20 were filed in 2026 so far.

What does Bath & Body Works Brand Management, Inc. sell, according to its trademarks?

Mostly cosmetics & cleaning (Class 3, 203 live marks). Also fuels & lubricants (Class 4) and pharmaceuticals (Class 5).

Who owns the BATH & BODY WORKS trademark?

BATH & BODY WORKS is owned by Bath & Body Works Brand Management, Inc.. It was registered on December 22, 1992 (Reg. No. 1742062) and is live. The same owner holds 288 other live US marks.

When did Bath & Body Works Brand Management, Inc. first file a trademark?

Its oldest live US filing dates from 1990: BATH & BODY WORKS, filed March 13, 1990.

Know the morning after Bath & Body Works Brand Management, Inc. files.

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Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.