Amplitude

amplitude.com · facts updated 1 week ago

Privacy facts at a glance

Jurisdictions: US · EU · DE
Subprocessors: 7
Retention: Amplitude offers event retention controls via 'Time to Live' functionality to control how long event data lives in a customer's Amplitude instance, but no specific retention period in days is stated.
Transfer mechanism: SCCs (2021 Standard Contractual Clauses) and EU-U.S. Data Privacy Framework (including UK Extension and Swiss-U.S. extension)
DPA available: Yes
GDPR addressed: Yes
CCPA addressed: Yes

Named subprocessors

Amazon Web Services Datadog, Inc. Google, LLC OpenAI, LLC Snowflake Computing, Inc. Wiz, Inc. Fivetran Inc.

Tracked documents

https://amplitude.com/privacy/archive/2025-12 checked 8 hours ago

https://amplitude.com/terms checked 9 hours ago

Data processing agreement

https://amplitude.com/dpa checked 8 hours ago

Subprocessor list

https://amplitude.com/subprocessor-list checked 3 hours ago

Security / trust page

https://amplitude.com/security-and-privacy checked 10 hours ago

Recent changes

Data processing agreement 1 week ago

Document updated.

Data processing agreement 1 week ago

Document updated.

Subprocessor list 2 weeks ago

Document updated.

Data processing agreement 2 weeks ago

Document updated.

Security / trust page 2 weeks ago

Document updated.

moderate Security / trust page 1 month ago

Amplitude replaced a placeholder section about AI feature engagement visibility (which noted features were still in development) with a new section describing guardrails for agentic AI features, including human approval requirements, administrator audit capabilities, and confirmation that existing permissions and data access controls apply to all agent actions.

Public summary; per-account review history visible to subscribers tracking this vendor.

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