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Trademark owner · USPTO register · rebuilt nightly

Zuru IP Limited

157 live US trademarks, filing since 2010. The 39th largest trademark holder in Class 28 (games & toys). 44 new applications filed this year.

Get alerts when they file Check a name against the register
Live marks
157
registered + pending
Registered
100
on the Principal Register
Pending
57
5 open to opposition
Filed in 2026
44
by filing date
Classes used
12
of 45 Nice classes
First filing
2010
16 years on the register
At a glanceplain-language reads of the register
Mostly games & toys: 155 of 157 live marks are in Class 28. Paper & printed matter (Class 16) is next with 5.
Filing faster than usual: 44 applications so far in 2026 against a yearly average of 9.8.
Entering Class 3 (cosmetics & cleaning) and Class 26 (lace & embroidery): first filings this year in a class with no earlier Zuru IP Limited marks.
5 marks are open to opposition now; the windows close between Oct 29 and Nov 5.
8 registrations have a maintenance filing due in the next 12 months, 4 already in the grace period.
Filing activityapplications per year, by filing date
0 45 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 45 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What Zuru IP Limited filed most recently.

MarkClassFiledBasisStatusSerial
NOTTY SOCKS 28 Oct 19, 2026 in use pending 50168324
ZURU PILLOW PEEPS 20, 28 Oct 19, 2026 in use pending 50168327
SMASHABLE BEAUTY SLIME 3, 28 Oct 8, 2026 — pending 50149769
ZURU ROXY RULES 28 Sep 23, 2026 — pending 50123990
MY MINI PETS 28 Sep 4, 2026 — pending 50090276
MY MINI FRIENDS 28 Sep 3, 2026 — pending 50090044
MY MINI ELFIES 28 Sep 3, 2026 — pending 50090051
AXO ODDLY IRRESISTIBLE 28 Aug 31, 2026 — pending 50080451
SAD BABY 28 Aug 12, 2026 — pending 50047619
SAD BABY 28 Aug 12, 2026 — pending 50047626
Open to opposition now30-day windows from publication
MISERELLE · Cl. 28 · published Sep 29
closes Oct 29
MINI FASHION · Cl. 28 · published Sep 29
closes Oct 29
MY MINI · Cl. 28 · published Sep 29
closes Oct 29
MINI FASHION · Cl. 28 · published Sep 29
closes Oct 29
MAMAWAWAS · Cl. 28 · published Oct 6
closes Nov 5

Anyone who believes they would be harmed by registration can oppose during this window.

Recently registeredlast 12 months
LA SQUISH · Cl. 28 · Reg. 8,508,851
Oct 20, 2026
FROZEN MOMENT · Cl. 28 · Reg. 8,498,068
Oct 13, 2026
ZURU GLOSSIES · Cl. 28 · Reg. 8,482,078
Oct 6, 2026
KISSY FACE · Cl. 28 · Reg. 8,482,144
Oct 6, 2026
FOXPOP · Cl. 28 · Reg. 8,482,145
Oct 6, 2026
ZURU CHA CHA CHA · Cl. 14, 28 · Reg. 8,482,516
Oct 6, 2026
ZURU BROKE BABE · Cl. 28 · Reg. 8,482,517
Oct 6, 2026
BROKE BABE · Cl. 28 · Reg. 8,482,518
Oct 6, 2026

Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.

Maintenance windows aheadnext 12 months · from registration dates
SPARKLE GIRLZ · Reg. 6,075,905 · registered Jun 2020
Section 8 declaration (years 5–6) · in grace period until Dec 9, 2026
Jun 9, 2025 → Jun 9, 2026
BUNCHO · Reg. 6,086,014 · registered Jun 2020
Section 8 declaration (years 5–6) · in grace period until Dec 23, 2026
Jun 23, 2025 → Jun 23, 2026
ITTY BITTY PRETTYS · Reg. 6,086,192 · registered Jun 2020
Section 8 declaration (years 5–6) · in grace period until Dec 23, 2026
Jun 23, 2025 → Jun 23, 2026
ZURU TINY TOWN · Reg. 6,133,779 · registered Aug 2020
Section 8 declaration (years 5–6) · in grace period until Feb 25, 2027
Aug 25, 2025 → Aug 25, 2026
RAINBOCORNS · Reg. 6,254,052 · registered Jan 2021
Section 8 declaration (years 5–6)
Jan 26, 2026 → Jan 26, 2027
GLITZEEZ · Reg. 6,414,182 · registered Jul 2021
Section 8 declaration (years 5–6)
Jul 13, 2026 → Jul 13, 2027
COCO SURPRISE · Reg. 6,414,231 · registered Jul 2021
Section 8 declaration (years 5–6)
Jul 13, 2026 → Jul 13, 2027
ROBO ALIVE · Reg. 5,294,215 · registered Sep 2017
Section 8 & 9 renewal (year 10)
Sep 26, 2026 → Sep 26, 2027

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Other large filers in Class 28Full ranking →
Mattel, Inc. 1,614 live
IGT 1,649 live
Names on the registerwhat this page merges, and what it leaves out
ZURU IP LIMITED · 157 live marks
included
Zuru Edge Limited · 50 live marks · may be a related company
separate page

Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.

Common questions

About Zuru IP Limited trademarks.

How many trademarks does Zuru IP Limited have?

157 live US trademarks as of October 23, 2026: 100 registered and 57 pending applications. 44 were filed in 2026 so far.

What does Zuru IP Limited sell, according to its trademarks?

Mostly games & toys (Class 28, 155 live marks). Also paper & printed matter (Class 16) and electronics & software (Class 9).

Who owns the GLIMMA GIRLZ trademark?

GLIMMA GIRLZ is owned by Zuru IP Limited. It was registered on May 15, 2012 (Reg. No. 4143323) and is live. The same owner holds 156 other live US marks.

When did Zuru IP Limited first file a trademark?

Its oldest live US filing dates from 2010: GLIMMA GIRLZ, filed July 12, 2010.

Know the morning after Zuru IP Limited files.

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Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.