Trademark owner · USPTO register · rebuilt nightly

Mattel, Inc.

1,614 live US trademarks, filing since 1955. The 2nd largest trademark holder in Class 28 (games & toys). 133 new applications filed this year.

On the register as MATTEL, INC. · MATTEL, INC

Live marks
1,614
registered + pending
Registered
1,097
on the Principal Register
Pending
517
7 open to opposition
Filed in 2026
133
4 intent to use
Classes used
32
of 45 Nice classes
First filing
1955
71 years on the register
At a glanceplain-language reads of the register
Mostly games & toys: 1212 of 1614 live marks are in Class 28. Education & entertainment (Class 41) is next with 191.
New products ahead: 4 of the 133 filings this year are intent-to-use applications, meaning the goods are not yet on sale.
7 marks are open to opposition now; the windows close between Oct 29 and Nov 12.
8 registrations have a maintenance filing due in the next 12 months, 8 already in the grace period.
3 marks were abandoned, cancelled or expired in the last 12 months.
Filing activityapplications per year, by filing date
0 161 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 135 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50. Overall: #5 of all US filers.

Latest activity

What Mattel, Inc. filed most recently.

MarkClassFiledBasisStatusSerial
STUPID WORLD 28 Oct 21, 2026 intent to use pending 50174570
STUPID WORLD 41 Oct 21, 2026 intent to use pending 50174573
BARBIE COLLECTOR 28 Oct 21, 2026 intent to use pending 50174579
STREET STEALTH 28 Oct 16, 2026 — pending 50165803
UNO WILD 9 Oct 7, 2026 — pending 50149222
MINDFLEX 41 Oct 7, 2026 — pending 50149230
PIXEL CHIX 41 Oct 7, 2026 — pending 50149239
ROCK 'EM SOCK 'EM 41 Oct 7, 2026 — pending 50149244
WE CAN BE ANYTHING 28 Oct 7, 2026 — pending 50149317
PUSHLINGS 28 Oct 7, 2026 — pending 50149375
Open to opposition now30-day windows from publication
CHERRY MERRY MUFFIN · Cl. 41 · published Sep 29
closes Oct 29
SKIP-BO H2O TO GO · Cl. 28 · published Sep 29
closes Oct 29
MATTEL ADVENTURE PARK · Cl. 41 · published Sep 29
closes Oct 29
SHOGUN WARRIORS · Cl. 41 · published Sep 29
closes Oct 29
DINO DIRT · Cl. 28 · published Oct 6
closes Nov 5
BARBIE DREAM CLOSET EXPERIENCE · Cl. 35 · published Oct 6
closes Nov 5
LEON NEON · Cl. 41 · published Oct 13
closes Nov 12

Anyone who believes they would be harmed by registration can oppose during this window.

Recently registeredlast 12 months
MOUNTAIN MAULER · Cl. 28 · Reg. 8,514,824
Oct 20, 2026
HOT WHEELS SUPERSTAR SPEEDERS · Cl. 28 · Reg. 8,504,993
Oct 13, 2026
HOT WHEELS · Cl. 26 · Reg. 8,503,321
Oct 13, 2026
HOT WHEELS · Cl. 14 · Reg. 8,503,322
Oct 13, 2026
WILLOW THORNE · Cl. 28 · Reg. 8,473,711
Sep 29, 2026
MASTERS OF THE UNIVERSE · Cl. 16 · Reg. 8,471,219
Sep 29, 2026
MAGIC 8 BALL · Cl. 25 · Reg. 8,471,963
Sep 29, 2026
SPEED SLAYER · Cl. 28 · Reg. 8,451,091
Sep 22, 2026

Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.

Maintenance windows aheadnext 12 months · from registration dates
CIRCLE TRUCKER · Reg. 6,042,986 · registered Apr 2020
Section 8 declaration (years 5–6) · in grace period until Oct 28, 2026
Apr 28, 2025 → Apr 28, 2026
SPEED TRAP · Reg. 6,042,987 · registered Apr 2020
Section 8 declaration (years 5–6) · in grace period until Oct 28, 2026
Apr 28, 2025 → Apr 28, 2026
RALLY FINALE · Reg. 6,069,868 · registered Jun 2020
Section 8 declaration (years 5–6) · in grace period until Dec 2, 2026
Jun 2, 2025 → Jun 2, 2026
LANDON LIFTOFF · Reg. 6,081,030 · registered Jun 2020
Section 8 declaration (years 5–6) · in grace period until Dec 16, 2026
Jun 16, 2025 → Jun 16, 2026
SHARKRUISER · Reg. 6,086,131 · registered Jun 2020
Section 8 declaration (years 5–6) · in grace period until Dec 23, 2026
Jun 23, 2025 → Jun 23, 2026
HOLIDAY BARBIE · Reg. 6,085,856 · registered Jun 2020
Section 8 declaration (years 5–6) · in grace period until Dec 23, 2026
Jun 23, 2025 → Jun 23, 2026
TINY IS MIGHTY! · Reg. 6,096,982 · registered Jul 2020
Section 8 declaration (years 5–6) · in grace period until Jan 7, 2027
Jul 7, 2025 → Jul 7, 2026
COLOR REVEAL · Reg. 6,097,805 · registered Jul 2020
Section 8 declaration (years 5–6) · in grace period until Jan 7, 2027
Jul 7, 2025 → Jul 7, 2026

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Lapsed or droppedstatus changes · last 12 months
DUEL TAIL · Cl. 28 · was published
abandoned Oct 19
CCM COUNTRY CLUB MUSCLE · Cl. 28 · was published
abandoned Oct 19
GLASS KING · Cl. 28 · was published
abandoned Oct 19

Recorded as the nightly register update observes them. A cancelled or expired mark no longer blocks a new filing of the same name.

Other large filers in Class 28Full ranking →
Names on the registerwhat this page merges, and what it leaves out
MATTEL, INC. · 1,605 live marks
included
MATTEL, INC · 9 live marks
included

Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.

Common questions

About Mattel, Inc. trademarks.

How many trademarks does Mattel, Inc. have?

1,614 live US trademarks as of October 23, 2026: 1,097 registered and 517 pending applications. 133 were filed in 2026 so far.

What does Mattel, Inc. sell, according to its trademarks?

Mostly games & toys (Class 28, 1212 live marks). Also education & entertainment (Class 41) and clothing & footwear (Class 25).

Who owns the MATTEL, INC. M. TOYMAKERS trademark?

MATTEL, INC. M. TOYMAKERS is owned by Mattel, Inc.. It was registered on October 2, 1956 (Reg. No. 0635129) and is live. The same owner holds 1,613 other live US marks.

When did Mattel, Inc. first file a trademark?

Its oldest live US filing dates from 1955: MATTEL, INC. M. TOYMAKERS, filed August 15, 1955.

Know the morning after Mattel, Inc. files.

Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.

Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.