Trademark owner · USPTO register · rebuilt nightly

The Vita Coco Company, Inc.

23 live US trademarks, filing since 2008.

Live marks
23
registered + pending
Registered
14
on the Principal Register
Pending
9
applications in progress
Filed in 2026
0
by filing date
Classes used
7
of 45 Nice classes
First filing
2008
18 years on the register
At a glanceplain-language reads of the register
Mostly beers & soft drinks: 19 of 23 live marks are in Class 32. Advertising & business (Class 35) is next with 3.
4 registrations have a maintenance filing due in the next 12 months, 2 already in the grace period.
Filing activityapplications per year, by filing date
0 5 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What The Vita Coco Company, Inc. filed most recently.

MarkClassFiledBasisStatusSerial
PURETEIN PROTEIN WATER 32 Oct 1, 2025 — opposition 99424296
MASCOT LOVE: WHERE ICONS CATCH FEELINGS 41 Aug 19, 2025 — registered Mar 31 99345760
COCO CRUSH 32 Jul 18, 2025 — pending 99291505
COCO CABANA 32 May 6, 2025 — published 99171004
THERE'S A BETTER FITNESS FUEL 32 Mar 28, 2025 — registered Aug 11 99108857
POWERLIFT 32 Sep 30, 2024 — published 98777309
POWER LIFT 32 Sep 30, 2024 — published 98777333
COCO CREATIONS 30, 32 Jan 31, 2024 — published 98385286
MOO-LESS MILK 29 Dec 19, 2023 — pending 98322247
MAJOR LEAGUE HYDRATION 32 Dec 7, 2023 — opposition 98304047
Recently registeredlast 12 months
THERE'S A BETTER FITNESS FUEL · Cl. 32 · Reg. 8,395,371
Aug 11, 2026
MASCOT LOVE: WHERE ICONS CATCH FEELINGS · Cl. 41 · Reg. 8,193,380
Mar 31, 2026

Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.

Maintenance windows aheadnext 12 months · from registration dates
GIVE, GROW, GUIDE · Reg. 6,096,661 · registered Jul 2020
Section 8 declaration (years 5–6) · in grace period until Jan 7, 2027
Jul 7, 2025 → Jul 7, 2026
VITA COCO PROJECT · Reg. 6,153,469 · registered Sep 2020
Section 8 declaration (years 5–6) · in grace period until Mar 15, 2027
Sep 15, 2025 → Sep 15, 2026
EVER & EVER · Reg. 6,234,433 · registered Dec 2020
Section 8 declaration (years 5–6)
Dec 29, 2025 → Dec 29, 2026
FARMERS ORGANIC · Reg. 6,330,044 · registered Apr 2021
Section 8 declaration (years 5–6)
Apr 20, 2026 → Apr 20, 2027

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Names on the registerwhat this page merges, and what it leaves out
THE VITA COCO COMPANY, INC. · 23 live marks
included
Vita Zahnfabrik H. Rauter Gmbh & Co. KG · 62 live marks · may be a related company
separate page
Vita-MIX Management Corporation · 35 live marks · may be a related company
separate page
Vita Brands LLC · 31 live marks · may be a related company
separate page
Vita Balance Inc. · 23 live marks · may be a related company
separate page
Vita Games Studio PTE. Ltd. · 20 live marks · may be a related company
separate page

Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.

Common questions

About The Vita Coco Company, Inc. trademarks.

How many trademarks does The Vita Coco Company, Inc. have?

23 live US trademarks as of October 23, 2026: 14 registered and 9 pending applications. None have been filed in 2026 so far.

What does The Vita Coco Company, Inc. sell, according to its trademarks?

Mostly beers & soft drinks (Class 32, 19 live marks). Also advertising & business (Class 35) and education & entertainment (Class 41).

Who owns the VITA COCO trademark?

VITA COCO is owned by The Vita Coco Company, Inc.. It was registered on December 30, 2008 (Reg. No. 3553239) and is live. The same owner holds 22 other live US marks.

When did The Vita Coco Company, Inc. first file a trademark?

Its oldest live US filing dates from 2008: VITA COCO, filed March 25, 2008.

Know the morning after The Vita Coco Company, Inc. files.

Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.

Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.