Swatch AG (Swatch SA) (Swatch Ltd.)
56 live US trademarks, filing since 1994. The 33rd largest trademark holder in Class 14 (jewelry & watches). 2 new applications filed this year.
Marks held on the register, by filing date. 2026 is year to date.
A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.
What Swatch AG (Swatch SA) (Swatch Ltd.) filed most recently.
| Mark | Class | Filed | Basis | Status | Serial |
|---|---|---|---|---|---|
| SWATCH SPACETIME | 14 | Feb 6, 2026 | — | pending | 99638720 |
| FLYMAGIC | 14 | Jan 22, 2026 | — | pending | 99609728 |
| AI DADA | 14 | Dec 5, 2025 | — | published | 99532773 |
| SWATCH IRONY | 14 | Dec 5, 2025 | — | pending | 99531932 |
| SWATCH | 14 | Oct 7, 2025 | — | pending | 99431288 |
| SWATCH SCUBAQUA | 14 | May 9, 2025 | — | opposition | 99178166 |
| SWATCH .BEAT | 9 | Mar 18, 2025 | — | registered Nov 4 | 99091119 |
| SWATCH REBELS FOR GOOD | 9, 14, 35, 36, 41 | Oct 18, 2024 | — | registered Sep 16 | 98808801 |
| B 1735 BLANCPAIN X SWATCH PASSION FOR DIVING | 14 | Oct 16, 2024 | — | registered Oct 21 | 98804958 |
| SWATCH.BEAT | 14 | Sep 27, 2024 | — | registered Aug 19 | 98774520 |
Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.
A filing missed by the due date enters a six-month grace period, then the registration cancels.
About Swatch AG (Swatch SA) (Swatch Ltd.) trademarks.
How many trademarks does Swatch AG (Swatch SA) (Swatch Ltd.) have?
56 live US trademarks as of October 23, 2026: 48 registered and 8 pending applications. 2 were filed in 2026 so far.
What does Swatch AG (Swatch SA) (Swatch Ltd.) sell, according to its trademarks?
Mostly jewelry & watches (Class 14, 42 live marks). Also electronics & software (Class 9) and advertising & business (Class 35).
Who owns the IRONY trademark?
IRONY is owned by Swatch AG (Swatch SA) (Swatch Ltd.). It was registered on November 28, 1995 (Reg. No. 1938930) and is live. The same owner holds 55 other live US marks.
When did Swatch AG (Swatch SA) (Swatch Ltd.) first file a trademark?
Its oldest live US filing dates from 1994: SWATCH, filed September 27, 1994.
Know the morning after Swatch AG (Swatch SA) (Swatch Ltd.) files.
Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.
Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.