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Trademark owner · USPTO register · rebuilt nightly

Rolex Watch U.S.A., Inc.

136 live US trademarks, filing since 1914. The 4th largest trademark holder in Class 14 (jewelry & watches). 15 new applications filed this year.

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Live marks
136
registered + pending
Registered
75
on the Principal Register
Pending
61
2 open to opposition
Filed in 2026
15
1 intent to use
Classes used
28
of 45 Nice classes
First filing
1914
112 years on the register
At a glanceplain-language reads of the register
Mostly jewelry & watches: 102 of 136 live marks are in Class 14. Advertising & business (Class 35) is next with 25.
Filing faster than usual: 15 applications so far in 2026 against a yearly average of 6.5.
New products ahead: 1 of the 15 filings this year are intent-to-use applications, meaning the goods are not yet on sale.
Entering Class 31 (agriculture & fresh produce) and Class 43 (food & lodging services): first filings this year in a class with no earlier Rolex Watch U.S.A., Inc. marks.
2 marks are open to opposition now; the windows close between Oct 29 and Oct 29.
8 registrations have a maintenance filing due in the next 12 months.
Filing activityapplications per year, by filing date
0 21 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 15 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What Rolex Watch U.S.A., Inc. filed most recently.

MarkClassFiledBasisStatusSerial
PERPETUAL KEW 14 Oct 12, 2026 — pending 50156609
ROLEX CAFÉ 43 Sep 30, 2026 — pending 50138050
BLEU RIVAGE 14 Sep 18, 2026 — pending 50116740
STELLOXI 14 Aug 7, 2026 — pending 50038092
PERPETUAL 16, 35, 36, 45 Aug 7, 2026 — pending 50038242
PERPETUAL SPIRIT 16, 35, 36, 41, 45 Aug 7, 2026 — pending 50038277
THE 1908 NEW YORK 43 Jun 25, 2026 — pending 99905001
THE ROLEX BUILDING 9, 35, 43 Jun 25, 2026 — pending 99905054
ORCHID 14 May 11, 2026 intent to use published · closes Dec 10 99815983
HAPLOS 14 Apr 23, 2026 — pending 99782582
Open to opposition now30-day windows from publication
PERPETUAL ARTS INITIATIVE · Cl. 9, 14, 16, 35, 36, 38, 41, 45 · published Sep 29
closes Oct 29
ROLEX PERPETUAL ARTS INITIATIVE · Cl. 9, 14, 16, 35, 36, 38, 41, 45 · published Sep 29
closes Oct 29

Anyone who believes they would be harmed by registration can oppose during this window.

Recently registeredlast 12 months
SETTIMO · Cl. 14 · Reg. 8,513,874
Oct 20, 2026
TURN-O-GRAPH · Cl. 14 · Reg. 8,370,423
Jul 28, 2026
ROLEX · Cl. 25 · Reg. 8,358,915
Jul 21, 2026
ROLEX · Cl. 25 · Reg. 8,358,918
Jul 21, 2026
LAND-DWELLER · Cl. 14 · Reg. 8,119,204
Jan 27, 2026
ROLEX · Cl. 14 · Reg. 8,088,901
Dec 30, 2025
ROLEX GRAND SLAM OF SHOW JUMPING · Cl. 16, 41 · Reg. 8,052,544
Dec 2, 2025

Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.

Maintenance windows aheadnext 12 months · from registration dates
PERPETUAL · Reg. 6,247,647 · registered Jan 2021
Section 8 declaration (years 5–6)
Jan 12, 2026 → Jan 12, 2027
ROLEX MENTOR & PROTÉGÉ · Reg. 5,122,371 · registered Jan 2017
Section 8 & 9 renewal (year 10)
Jan 17, 2026 → Jan 17, 2027
ROLEX · Reg. 5,157,331 · registered Mar 2017
Section 8 & 9 renewal (year 10)
Mar 7, 2026 → Mar 7, 2027
CYCLOPS · Reg. 6,302,259 · registered Mar 2021
Section 8 declaration (years 5–6)
Mar 23, 2026 → Mar 23, 2027
ROLEX MENTOR & PROTÉGÉ · Reg. 5,180,733 · registered Apr 2017
Section 8 & 9 renewal (year 10)
Apr 11, 2026 → Apr 11, 2027
DAY-DATE · Reg. 831,652 · registered Jul 1967
Section 8 & 9 renewal (year 60)
Jul 4, 2026 → Jul 4, 2027
SUPERLATIVE ROLEX CERTIFIED · Reg. 5,263,363 · registered Aug 2017
Section 8 & 9 renewal (year 10)
Aug 15, 2026 → Aug 15, 2027
PERPETUAL · Reg. 6,472,249 · registered Aug 2021
Section 8 declaration (years 5–6)
Aug 31, 2026 → Aug 31, 2027

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Other large filers in Class 14Full ranking →
Stuller, Inc. 100 live
Common questions

About Rolex Watch U.S.A., Inc. trademarks.

How many trademarks does Rolex Watch U.S.A., Inc. have?

136 live US trademarks as of October 23, 2026: 75 registered and 61 pending applications. 15 were filed in 2026 so far.

What does Rolex Watch U.S.A., Inc. sell, according to its trademarks?

Mostly jewelry & watches (Class 14, 102 live marks). Also advertising & business (Class 35) and education & entertainment (Class 41).

Who owns the ROLEX trademark?

ROLEX is owned by Rolex Watch U.S.A., Inc.. It was registered on January 12, 1915 (Reg. No. 0101819) and is live. The same owner holds 135 other live US marks.

When did Rolex Watch U.S.A., Inc. first file a trademark?

Its oldest live US filing dates from 1914: ROLEX, filed June 8, 1914.

Know the morning after Rolex Watch U.S.A., Inc. files.

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Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.