Trademark owner · USPTO register · rebuilt nightly

Sterling Jewelers Inc.

83 live US trademarks, filing since 1962. The 25th largest trademark holder in Class 14 (jewelry & watches). 2 new applications filed this year.

Live marks
83
registered + pending
Registered
63
on the Principal Register
Pending
20
applications in progress
Filed in 2026
2
1 intent to use
Classes used
9
of 45 Nice classes
First filing
1962
64 years on the register
At a glanceplain-language reads of the register
Mostly jewelry & watches: 54 of 83 live marks are in Class 14. Advertising & business (Class 35) is next with 46.
New products ahead: 1 of the 2 filings this year are intent-to-use applications, meaning the goods are not yet on sale.
8 registrations have a maintenance filing due in the next 12 months.
Filing activityapplications per year, by filing date
0 16 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What Sterling Jewelers Inc. filed most recently.

MarkClassFiledBasisStatusSerial
CINEMATIC COUTURE 14, 35 Oct 20, 2026 intent to use pending 50171776
LOVE ALL IN 14, 35 Aug 18, 2026 — pending 50057663
JARED ETERNITY 14, 35 Sep 25, 2025 — pending 99412490
JARED SIGNATURE 14, 35 Sep 15, 2025 — published 99392760
DESERT SANDS OF ETERNITY 14, 35 Jul 28, 2025 — registered Sep 1 99306904
SANDS OF ETERNITY 14, 35 Jul 7, 2025 — abandoned Sep 28 99270381
JEWELRY REPAIR DIRECT 37 May 20, 2025 — registered Feb 24 99975191
JEWELRY REPAIR DIRECT 36 May 20, 2025 — published 99193661
KAY SIGNATURE 14, 35 Jan 23, 2025 — published 99016627
THE LEO PRISMA 14, 35 Jan 23, 2025 — published 99016621
Recently registeredlast 12 months
DESERT SANDS OF ETERNITY · Cl. 14, 35 · Reg. 8,427,286
Sep 1, 2026
J JJJJJJJJ · Cl. 35 · Reg. 8,266,793
May 19, 2026
JEWELRY REPAIR DIRECT · Cl. 37 · Reg. 8,154,366
Feb 24, 2026

Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.

Maintenance windows aheadnext 12 months · from registration dates
SAY FOREVER · Reg. 5,079,564 · registered Nov 2016
Section 8 & 9 renewal (year 10)
Nov 8, 2025 → Nov 8, 2026
FROM THIS MOMENT · Reg. 5,079,565 · registered Nov 2016
Section 8 & 9 renewal (year 10)
Nov 8, 2025 → Nov 8, 2026
BEAM YOUR LOVE · Reg. 6,240,289 · registered Jan 2021
Section 8 declaration (years 5–6)
Jan 5, 2026 → Jan 5, 2027
BRILLIANCE WITHIN · Reg. 6,309,953 · registered Mar 2021
Section 8 declaration (years 5–6)
Mar 30, 2026 → Mar 30, 2027
BEFORE FOREVER · Reg. 6,322,463 · registered Apr 2021
Section 8 declaration (years 5–6)
Apr 13, 2026 → Apr 13, 2027
ENDLESSLY YOURS · Reg. 6,323,242 · registered Apr 2021
Section 8 declaration (years 5–6)
Apr 13, 2026 → Apr 13, 2027
LONG LIVE LOVE · Reg. 6,325,056 · registered Apr 2021
Section 8 declaration (years 5–6)
Apr 20, 2026 → Apr 20, 2027
LOVE'S RADIANCE COLLECTION · Reg. 6,329,609 · registered Apr 2021
Section 8 declaration (years 5–6)
Apr 20, 2026 → Apr 20, 2027

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Names on the registerwhat this page merges, and what it leaves out
STERLING JEWELERS INC. · 83 live marks
included
Sterling International Inc. · 59 live marks · may be a related company
separate page
Sterling Mets, L.P. · 31 live marks · may be a related company
separate page
The Sterling James Company, LLC · 22 live marks · may be a related company
separate page
Sterling Lighting, LLC · 15 live marks · may be a related company
separate page
Sterling Products, Inc. · 14 live marks · may be a related company
separate page

Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.

Common questions

About Sterling Jewelers Inc. trademarks.

How many trademarks does Sterling Jewelers Inc. have?

83 live US trademarks as of October 23, 2026: 63 registered and 20 pending applications. 2 were filed in 2026 so far.

What does Sterling Jewelers Inc. sell, according to its trademarks?

Mostly jewelry & watches (Class 14, 54 live marks). Also advertising & business (Class 35) and science & technology (saas) (Class 42).

Who owns the KAY trademark?

KAY is owned by Sterling Jewelers Inc.. It was registered on April 16, 1963 (Reg. No. 0748204) and is live. The same owner holds 82 other live US marks.

When did Sterling Jewelers Inc. first file a trademark?

Its oldest live US filing dates from 1962: KAY, filed March 29, 1962.

Know the morning after Sterling Jewelers Inc. files.

Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.

Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.