Trademark owner · USPTO register · rebuilt nightly

SAP SE

61 live US trademarks, filing since 1989.

Live marks
61
registered + pending
Registered
61
on the Principal Register
Pending
0
applications in progress
Filed in 2026
0
by filing date
Classes used
11
of 45 Nice classes
First filing
1989
37 years on the register
At a glanceplain-language reads of the register
Mostly science & technology (saas): 41 of 61 live marks are in Class 42. Electronics & software (Class 9) is next with 39.
Quiet this year: no new applications so far in 2026, against a yearly average of 3.0.
7 registrations have a maintenance filing due in the next 12 months, 4 already in the grace period.
Filing activityapplications per year, by filing date
0 8 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What SAP SE filed most recently.

MarkClassFiledBasisStatusSerial
PROCESS ATOMS 9, 35, 42 Dec 19, 2025 — registered Sep 15 99558280
AUTISM AT WORK 35 Nov 19, 2024 — registered Sep 23 98861729
SAP SAPPHIRE 35, 41 Nov 18, 2024 — registered May 20 98859433
SAP LEANIX 42 Oct 23, 2024 — registered Aug 26 98817153
JOULE 9 Sep 3, 2024 — registered May 19 79405872
SAP JOULE 9 Sep 3, 2024 — registered May 19 79405873
SAP BRING OUT YOUR BEST. 9, 35, 42 May 7, 2024 — registered Mar 18 79397945
JOULE 42 Mar 8, 2024 — registered Apr 14 79396024
SAP JOULE 42 Mar 8, 2024 — registered Apr 14 79396025
SAP SIGNAVIO 9, 42 Sep 26, 2023 — registered Nov 5 79381964
Recently registeredlast 12 months
PROCESS ATOMS · Cl. 9, 35, 42 · Reg. 8,431,202
Sep 15, 2026
JOULE · Cl. 9 · Reg. 8,258,106
May 19, 2026
SAP JOULE · Cl. 9 · Reg. 8,258,107
May 19, 2026
JOULE · Cl. 42 · Reg. 8,208,611
Apr 14, 2026
SAP JOULE · Cl. 42 · Reg. 8,208,612
Apr 14, 2026

Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.

Maintenance windows aheadnext 12 months · from registration dates
SAP MAXATTENTION · Reg. 6,055,482 · registered May 2020
Section 8 declaration (years 5–6) · in grace period until Nov 19, 2026
May 19, 2025 → May 19, 2026
SAP ACTIVEATTENTION · Reg. 6,055,483 · registered May 2020
Section 8 declaration (years 5–6) · in grace period until Nov 19, 2026
May 19, 2025 → May 19, 2026
THE BEST RUN BUSINESSES MAKE THE WORLD RUN BETTER · Reg. 6,110,397 · registered Jul 2020
Section 8 declaration (years 5–6) · in grace period until Jan 28, 2027
Jul 28, 2025 → Jul 28, 2026
SAP GARDEN · Reg. 6,138,502 · registered Sep 2020
Section 8 declaration (years 5–6) · in grace period until Mar 1, 2027
Sep 1, 2025 → Sep 1, 2026
H HANAHAUS · Reg. 5,073,736 · registered Nov 2016
Section 8 & 9 renewal (year 10)
Nov 1, 2025 → Nov 1, 2026
LEANIX · Reg. 5,084,224 · registered Nov 2016
Section 8 & 9 renewal (year 10)
Nov 22, 2025 → Nov 22, 2026
SAP ARIBA · Reg. 5,308,787 · registered Oct 2017
Section 8 & 9 renewal (year 10)
Oct 17, 2026 → Oct 17, 2027

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Common questions

About SAP SE trademarks.

How many trademarks does SAP SE have?

61 live US trademarks as of October 23, 2026: 61 registered and 0 pending applications. None have been filed in 2026 so far.

What does SAP SE sell, according to its trademarks?

Mostly science & technology (saas) (Class 42, 41 live marks). Also electronics & software (Class 9) and advertising & business (Class 35).

Who owns the SAPPHIRE trademark?

SAPPHIRE is owned by SAP SE. It was registered on October 31, 1995 (Reg. No. 1930671) and is live. The same owner holds 60 other live US marks.

When did SAP SE first file a trademark?

Its oldest live US filing dates from 1989: SAP, filed February 6, 1989.

Know the morning after SAP SE files.

Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.

Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.