Trademark owner · USPTO register · rebuilt nightly

Google LLC

571 live US trademarks, filing since 1994. The 14th largest trademark holder in Class 9 (electronics & software). 28 new applications filed this year.

Live marks
571
registered + pending
Registered
471
on the Principal Register
Pending
100
3 open to opposition
Filed in 2026
28
4 intent to use
Classes used
23
of 45 Nice classes
First filing
1994
32 years on the register
At a glanceplain-language reads of the register
Mostly electronics & software: 364 of 571 live marks are in Class 9. Science & technology (SaaS) (Class 42) is next with 276.
New products ahead: 4 of the 28 filings this year are intent-to-use applications, meaning the goods are not yet on sale.
3 marks are open to opposition now; the windows close between Oct 29 and Nov 12.
8 registrations have a maintenance filing due in the next 12 months, 8 already in the grace period.
2 marks were abandoned, cancelled or expired in the last 12 months.
Filing activityapplications per year, by filing date
0 65 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 28 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50. Overall: #61 of all US filers.

Latest activity

What Google LLC filed most recently.

MarkClassFiledBasisStatusSerial
PLAYGROUND 41, 42 Oct 20, 2026 intent to use pending 50171463
GFIBER 9 Oct 15, 2026 — pending 50163519
DREAMBEANS 9, 42 Oct 14, 2026 — pending 50161704
HILIGHT 9 Sep 29, 2026 — pending 50136326
RCS FOR BUSINESS 9, 38, 42 Sep 17, 2026 — pending 50115265
GOOGLE PIXEL TAG 9, 14, 18 Aug 13, 2026 — pending 50048994
MAGIC POINTER 9 Aug 12, 2026 — pending 50047394
CORALBOARD 9 Jul 24, 2026 — pending 50011395
POMELLI 9, 35, 42 Jun 9, 2026 intent to use pending 99873970
GOOGLE I/O 41 Jun 4, 2026 in use pending 99865516
Open to opposition now30-day windows from publication
VIRGO NETWORK · Cl. 42 · published Sep 29
closes Oct 29
THREATSPACE · Cl. 41, 42 · published Oct 6
closes Nov 5
AMBIENT EQ · Cl. 9 · published Oct 13
closes Nov 12

Anyone who believes they would be harmed by registration can oppose during this window.

Recently registeredlast 12 months
DREAM TRACK · Cl. 9 · Reg. 8,504,259
Oct 13, 2026
BRANDCAST · Cl. 35, 41 · Reg. 8,470,673
Sep 29, 2026
PIXELSNAP · Cl. 9 · Reg. 8,446,767
Sep 22, 2026
HEART POINTS · Cl. 9 · Reg. 8,454,874
Sep 22, 2026
GFIBER · Cl. 38, 42 · Reg. 8,451,200
Sep 22, 2026
PIXEL TABLET · Cl. 9 · Reg. 8,439,401
Sep 15, 2026
ILLUMINATE · Cl. 41, 42 · Reg. 8,429,416
Sep 15, 2026
FLARE · Cl. 42 · Reg. 8,418,907
Sep 1, 2026

Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.

Maintenance windows aheadnext 12 months · from registration dates
RIVET · Reg. 6,044,014 · registered Apr 2020
Section 8 declaration (years 5–6) · in grace period until Oct 28, 2026
Apr 28, 2025 → Apr 28, 2026
AMBIENT EQ · Reg. 6,060,675 · registered May 2020
Section 8 declaration (years 5–6) · in grace period until Nov 19, 2026
May 19, 2025 → May 19, 2026
POLY · Reg. 6,058,818 · registered May 2020
Section 8 declaration (years 5–6) · in grace period until Nov 19, 2026
May 19, 2025 → May 19, 2026
PLAYGROUND · Reg. 6,066,726 · registered Jun 2020
Section 8 declaration (years 5–6) · in grace period until Dec 2, 2026
Jun 2, 2025 → Jun 2, 2026
G PAY · Reg. 6,067,711 · registered Jun 2020
Section 8 declaration (years 5–6) · in grace period until Dec 2, 2026
Jun 2, 2025 → Jun 2, 2026
BREEZOMETER · Reg. 6,068,924 · registered Jun 2020
Section 8 declaration (years 5–6) · in grace period until Dec 2, 2026
Jun 2, 2025 → Jun 2, 2026
GOOGLE FI · Reg. 6,081,061 · registered Jun 2020
Section 8 declaration (years 5–6) · in grace period until Dec 16, 2026
Jun 16, 2025 → Jun 16, 2026
GKE · Reg. 6,091,594 · registered Jun 2020
Section 8 declaration (years 5–6) · in grace period until Dec 30, 2026
Jun 30, 2025 → Jun 30, 2026

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Lapsed or droppedstatus changes · last 12 months
FITBIT CARE · Cl. 41, 44 · was registered
cancelled Oct 19
GCP · Cl. 42 · was registered
cancelled Oct 19

Recorded as the nightly register update observes them. A cancelled or expired mark no longer blocks a new filing of the same name.

Common questions

About Google LLC trademarks.

How many trademarks does Google LLC have?

571 live US trademarks as of October 23, 2026: 471 registered and 100 pending applications. 28 were filed in 2026 so far.

What does Google LLC sell, according to its trademarks?

Mostly electronics & software (Class 9, 364 live marks). Also science & technology (saas) (Class 42) and education & entertainment (Class 41).

Who owns the NEST trademark?

NEST is owned by Google LLC. It was registered on June 13, 2000 (Reg. No. 2357817) and is live. The same owner holds 570 other live US marks.

When did Google LLC first file a trademark?

Its oldest live US filing dates from 1994: NEST, filed April 29, 1994.

Know the morning after Google LLC files.

Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.

Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.