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Trademark owner · USPTO register · rebuilt nightly

MGA Entertainment, Inc.

197 live US trademarks, filing since 2001. The 33rd largest trademark holder in Class 28 (games & toys). 86 new applications filed this year.

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Live marks
197
registered + pending
Registered
33
on the Principal Register
Pending
164
1 open to opposition
Filed in 2026
86
13 intent to use
Classes used
14
of 45 Nice classes
First filing
2001
25 years on the register
At a glanceplain-language reads of the register
Mostly games & toys: 164 of 197 live marks are in Class 28. Cosmetics & cleaning (Class 3) is next with 11.
Filing faster than usual: 86 applications so far in 2026 against a yearly average of 8.0.
New products ahead: 13 of the 86 filings this year are intent-to-use applications, meaning the goods are not yet on sale.
One mark is open to opposition now; the window closes Nov 5.
8 registrations have a maintenance filing due in the next 12 months, 8 already in the grace period.
Filing activityapplications per year, by filing date
0 95 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 95 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What MGA Entertainment, Inc. filed most recently.

MarkClassFiledBasisStatusSerial
BRATZ EYEZ 3 Oct 21, 2026 intent to use pending 50173740
BRATZ SCENTZ 3 Oct 21, 2026 intent to use pending 50173748
MOSH MAMA 28 Oct 21, 2026 intent to use pending 50173761
CHROMA CHIFFON 28 Oct 21, 2026 intent to use pending 50173766
MISS GOGO 28 Oct 21, 2026 intent to use pending 50173772
DANZA DARLING 28 Oct 21, 2026 intent to use pending 50173775
NOVI STARS 28 Oct 21, 2026 intent to use pending 50173779
LITOZ 28 Oct 21, 2026 intent to use pending 50173785
B-GURL QUEEN 28 Oct 21, 2026 intent to use pending 50173791
BLING BOOTZ 28 Oct 21, 2026 intent to use pending 50173796
Open to opposition now30-day windows from publication
BIRTHDAY CONFETTI · Cl. 28 · published Oct 6
closes Nov 5

Anyone who believes they would be harmed by registration can oppose during this window.

Recently registeredlast 12 months
SLIME LIFE · Cl. 28 · Reg. 8,154,062
Feb 24, 2026
L.O.L. SURPRISE! · Cl. 28 · Reg. 8,113,463
Jan 27, 2026
L.O.L. SURPRISE! · Cl. 28 · Reg. 8,113,464
Jan 27, 2026
CARTUNED · Cl. 28 · Reg. 8,043,496
Nov 25, 2025
CARTUNED · Cl. 28 · Reg. 8,043,497
Nov 25, 2025

Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.

Maintenance windows aheadnext 12 months · from registration dates
POOPSIE SURPRISE UNICORN · Reg. 6,091,614 · registered Jun 2020
Section 8 declaration (years 5–6) · in grace period until Dec 30, 2026
Jun 30, 2025 → Jun 30, 2026
WRECK ROYALE · Reg. 6,147,498 · registered Sep 2020
Section 8 declaration (years 5–6) · in grace period until Mar 8, 2027
Sep 8, 2025 → Sep 8, 2026
WRECK ROYALE · Reg. 6,147,499 · registered Sep 2020
Section 8 declaration (years 5–6) · in grace period until Mar 8, 2027
Sep 8, 2025 → Sep 8, 2026
NA! NA! NA! SURPRISE · Reg. 6,152,729 · registered Sep 2020
Section 8 declaration (years 5–6) · in grace period until Mar 15, 2027
Sep 15, 2025 → Sep 15, 2026
NA! NA! NA! SURPRISE · Reg. 6,152,730 · registered Sep 2020
Section 8 declaration (years 5–6) · in grace period until Mar 15, 2027
Sep 15, 2025 → Sep 15, 2026
RIP RAINBOWS IN PIECES · Reg. 6,152,731 · registered Sep 2020
Section 8 declaration (years 5–6) · in grace period until Mar 15, 2027
Sep 15, 2025 → Sep 15, 2026
RIP RAINBOWS IN PIECES · Reg. 6,152,732 · registered Sep 2020
Section 8 declaration (years 5–6) · in grace period until Mar 15, 2027
Sep 15, 2025 → Sep 15, 2026
DOJO BATTLE · Reg. 6,178,686 · registered Oct 2020
Section 8 declaration (years 5–6) · in grace period until Apr 20, 2027
Oct 20, 2025 → Oct 20, 2026

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Other large filers in Class 28Full ranking →
Mattel, Inc. 1,614 live
IGT 1,649 live
Common questions

About MGA Entertainment, Inc. trademarks.

How many trademarks does MGA Entertainment, Inc. have?

197 live US trademarks as of October 23, 2026: 33 registered and 164 pending applications. 86 were filed in 2026 so far.

What does MGA Entertainment, Inc. sell, according to its trademarks?

Mostly games & toys (Class 28, 164 live marks). Also cosmetics & cleaning (Class 3) and furniture (Class 20).

Who owns the BRATZ trademark?

BRATZ is owned by MGA Entertainment, Inc.. It was registered on August 19, 2003 (Reg. No. 2751890) and is live. The same owner holds 196 other live US marks.

When did MGA Entertainment, Inc. first file a trademark?

Its oldest live US filing dates from 2001: BRATZ, filed August 24, 2001.

Know the morning after MGA Entertainment, Inc. files.

Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.

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Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.