Trademark owner · USPTO register · rebuilt nightly

Jostens, Inc.

70 live US trademarks, filing since 1934. 1 new application filed this year.

Live marks
70
registered + pending
Registered
67
on the Principal Register
Pending
3
applications in progress
Filed in 2026
1
by filing date
Classes used
13
of 45 Nice classes
First filing
1934
92 years on the register
At a glanceplain-language reads of the register
Mostly jewelry & watches: 28 of 70 live marks are in Class 14. Advertising & business (Class 35) is next with 13.
8 registrations have a maintenance filing due in the next 12 months.
Filing activityapplications per year, by filing date
0 9 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 1 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What Jostens, Inc. filed most recently.

MarkClassFiledBasisStatusSerial
THE MASCOT SHOP 35 Mar 6, 2026 — registered Aug 18 99686644
JOSTENSPIX 35, 41 Dec 29, 2025 — published 99570526
CULTURE+ 9, 35, 41 Aug 20, 2025 — published 99347779
CREATE THE SCHOOL YOU'VE DREAMED OF 9, 35, 41 Aug 20, 2025 — published 99347782
THE MASCOT SHOP JOSTENS 35 Apr 9, 2024 — registered Jan 27 98491868
BRING YOUR SCHOOL'S BRAND TO LIFE 35 Apr 9, 2024 — registered Jan 27 98491869
SCHOOLMARK 42 Aug 3, 2023 — registered Jul 15 98115821
SCHOOLMARK 35 Sep 27, 2022 — registered Dec 19 97609258
SILVER ELITE 14 Sep 12, 2022 — registered Dec 12 97586854
ANNOUNCEMENTS 42 Feb 23, 2021 — registered Apr 18 90542069
Recently registeredlast 12 months
THE MASCOT SHOP · Cl. 35 · Reg. 8,402,753
Aug 18, 2026
THE MASCOT SHOP JOSTENS · Cl. 35 · Reg. 8,120,044
Jan 27, 2026
BRING YOUR SCHOOL'S BRAND TO LIFE · Cl. 35 · Reg. 8,120,045
Jan 27, 2026

Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.

Maintenance windows aheadnext 12 months · from registration dates
WORLD BEAT · Reg. 2,015,074 · registered Nov 1996
Section 8 & 9 renewal (year 30)
Nov 12, 2025 → Nov 12, 2026
LAZON · Reg. 3,225,192 · registered Apr 2007
Section 8 & 9 renewal (year 20)
Apr 3, 2026 → Apr 3, 2027
CHROMACAST · Reg. 6,317,026 · registered Apr 2021
Section 8 declaration (years 5–6)
Apr 6, 2026 → Apr 6, 2027
COLLEGIATE BRACELET · Reg. 5,206,589 · registered May 2017
Section 8 & 9 renewal (year 10)
May 16, 2026 → May 16, 2027
COLLEGIATE TAG · Reg. 5,242,043 · registered Jul 2017
Section 8 & 9 renewal (year 10)
Jul 11, 2026 → Jul 11, 2027
CONNECTED FOR LIFE · Reg. 3,271,416 · registered Jul 2007
Section 8 & 9 renewal (year 20)
Jul 31, 2026 → Jul 31, 2027
EVOLUTION · Reg. 5,267,303 · registered Aug 2017
Section 8 & 9 renewal (year 10)
Aug 15, 2026 → Aug 15, 2027
YEARBOOK + · Reg. 6,494,236 · registered Sep 2021
Section 8 declaration (years 5–6)
Sep 21, 2026 → Sep 21, 2027

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Common questions

About Jostens, Inc. trademarks.

How many trademarks does Jostens, Inc. have?

70 live US trademarks as of October 23, 2026: 67 registered and 3 pending applications. 1 were filed in 2026 so far.

What does Jostens, Inc. sell, according to its trademarks?

Mostly jewelry & watches (Class 14, 28 live marks). Also advertising & business (Class 35) and education & entertainment (Class 41).

Who owns the J trademark?

J is owned by Jostens, Inc.. It was registered on April 16, 1935 (Reg. No. 0323479) and is live. The same owner holds 69 other live US marks.

When did Jostens, Inc. first file a trademark?

Its oldest live US filing dates from 1934: J, filed September 8, 1934.

Know the morning after Jostens, Inc. files.

Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.

Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.