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Trademark owner · USPTO register · rebuilt nightly

Heineken Brouwerijen B.V.

56 live US trademarks, filing since 1971. The 45th largest trademark holder in Class 32 (beers & soft drinks). 4 new applications filed this year.

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Live marks
56
registered + pending
Registered
50
on the Principal Register
Pending
6
applications in progress
Filed in 2026
4
by filing date
Classes used
9
of 45 Nice classes
First filing
1971
55 years on the register
At a glanceplain-language reads of the register
Mostly beers & soft drinks: 48 of 56 live marks are in Class 32. Wines & spirits (Class 33) is next with 11.
6 registrations have a maintenance filing due in the next 12 months, 2 already in the grace period.
Filing activityapplications per year, by filing date
0 9 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 4 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What Heineken Brouwerijen B.V. filed most recently.

MarkClassFiledBasisStatusSerial
HEINEKEN ULTIMATE EST. 1873 32 Mar 10, 2026 — pending 79448833
HEINEKEN LAGER CONNECTIONS EST. 1873 32 Mar 10, 2026 — pending 79448881
HEINEKEN LAGER SPRITZ EST. 1873 32 Mar 10, 2026 — pending 79448882
HEINEKEN BRUT LAGER 32 Mar 10, 2026 — pending 79448883
HEINEKEN ULTIMATE 32 Oct 10, 2025 — pending 79438044
HEINEKEN THE WORLD’S PIONEERING BEER COMPANY 32, 35 May 27, 2025 — published 99203261
LL O.O VV EE HEINEKEN 32 Jan 28, 2025 — registered Oct 14 99020508
HEINEKEN 32 Feb 28, 2024 — registered May 13 79392272
HEINEKEN 0.0 32 Dec 14, 2023 — registered Oct 14 79387911
HEINEKEN SILVER 32 Dec 14, 2023 — registered Jul 23 79387925
Maintenance windows aheadnext 12 months · from registration dates
HEINEKEN SILVER · Reg. 6,061,143 · registered May 2020
Section 8 declaration (years 5–6) · in grace period until Nov 26, 2026
May 26, 2025 → May 26, 2026
STRONGBOW · Reg. 6,166,361 · registered Oct 2020
Section 8 declaration (years 5–6) · in grace period until Apr 6, 2027
Oct 6, 2025 → Oct 6, 2026
THE ORIGINAL QUALITY HEINEKEN BEER TRADE MARK HEINEKEN PREMIUM QUALITY BREWED WITH NATURAL INGREDIENTS · Reg. 5,066,445 · registered Oct 2016
Section 8 & 9 renewal (year 10)
Oct 25, 2025 → Oct 25, 2026
HEINEKEN · Reg. 2,019,060 · registered Nov 1996
Section 8 & 9 renewal (year 30)
Nov 26, 2025 → Nov 26, 2026
HEINEKEN SILVER · Reg. 6,291,705 · registered Mar 2021
Section 8 declaration (years 5–6)
Mar 16, 2026 → Mar 16, 2027
LIGHT LAGER BEER HEINEKEN LIGHT PREMIUM QUALITY EST 1873 · Reg. 5,229,990 · registered Jun 2017
Section 8 & 9 renewal (year 10)
Jun 27, 2026 → Jun 27, 2027

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Other large filers in Class 32Full ranking →
Pepsico, Inc. 316 live
Names on the registerwhat this page merges, and what it leaves out
Heineken Brouwerijen B.V. · 56 live marks
included
Heineken Asia Pacific PTE. Ltd. · 18 live marks · may be a related company
separate page
Heineken Entreprise · 11 live marks · may be a related company
separate page

Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.

Common questions

About Heineken Brouwerijen B.V. trademarks.

How many trademarks does Heineken Brouwerijen B.V. have?

56 live US trademarks as of October 23, 2026: 50 registered and 6 pending applications. 4 were filed in 2026 so far.

What does Heineken Brouwerijen B.V. sell, according to its trademarks?

Mostly beers & soft drinks (Class 32, 48 live marks). Also wines & spirits (Class 33) and education & entertainment (Class 41).

Who owns the HEINEKEN trademark?

HEINEKEN is owned by Heineken Brouwerijen B.V.. It was registered on April 3, 1973 (Reg. No. 0956608) and is live. The same owner holds 55 other live US marks.

When did Heineken Brouwerijen B.V. first file a trademark?

Its oldest live US filing dates from 1971: HEINEKEN, filed November 9, 1971.

Know the morning after Heineken Brouwerijen B.V. files.

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Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.