ESH Strategies Branding LLC
69 live US trademarks, filing since 1988. The 31st largest trademark holder in Class 43 (food & lodging services). 5 new applications filed this year.
Marks held on the register, by filing date. 2026 is year to date.
A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.
What ESH Strategies Branding LLC filed most recently.
| Mark | Class | Filed | Basis | Status | Serial |
|---|---|---|---|---|---|
| WHY I STAY | 43 | Jun 5, 2026 | intent to use | published · closes Nov 19 | 99867455 |
| WHY I STAY REAL STORIES. REAL CARE. | 43 | Jun 5, 2026 | — | pending | 99867933 |
| WHY I STAY | 43 | Jun 5, 2026 | intent to use | published · closes Nov 26 | 99868026 |
| WHY I STAY | 43 | Jun 5, 2026 | intent to use | published · closes Nov 26 | 99868494 |
| WHY I STAY REAL STORIES. REAL CARE. | 43 | Jun 5, 2026 | — | pending | 99868559 |
| HOMEPLACE SUITES BY EXTENDED STAY AMERICA | 43 | Jul 8, 2025 | intent to use | published | 99272656 |
| EXTENDED STAY AMERICA HOMEPLACE SUITES | 43 | Jul 8, 2025 | intent to use | published | 99272662 |
| EXTENDED STAY AMERICA SELECT | 43 | Feb 22, 2023 | — | registered Sep 3 | 97805711 |
| EXTENDED STAY AMERICA PREMIER | 43 | Feb 22, 2023 | — | registered Sep 16 | 97805787 |
| EXTENDED STAY AMERICA SELECT SUITES | 43 | Jul 11, 2022 | — | registered Apr 11 | 97497298 |
Anyone who believes they would be harmed by registration can oppose during this window.
A filing missed by the due date enters a six-month grace period, then the registration cancels.
About ESH Strategies Branding LLC trademarks.
How many trademarks does ESH Strategies Branding LLC have?
69 live US trademarks as of October 23, 2026: 62 registered and 7 pending applications. 5 were filed in 2026 so far.
What does ESH Strategies Branding LLC sell, according to its trademarks?
Mostly food & lodging services (Class 43, 54 live marks). Also science & technology (saas) (Class 42) and staple foods (Class 30).
Who owns the STUDIO PLUS trademark?
STUDIO PLUS is owned by ESH Strategies Branding LLC. It was registered on October 18, 1988 (Reg. No. 1509652) and is live. The same owner holds 68 other live US marks.
When did ESH Strategies Branding LLC first file a trademark?
Its oldest live US filing dates from 1988: STUDIO PLUS, filed February 12, 1988.
Know the morning after ESH Strategies Branding LLC files.
Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.
Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.