Trademark owner · USPTO register · rebuilt nightly

Deseret News Publishing Company

25 live US trademarks, filing since 2003. 6 new applications filed this year.

Live marks
25
registered + pending
Registered
13
on the Principal Register
Pending
12
applications in progress
Filed in 2026
6
by filing date
Classes used
6
of 45 Nice classes
First filing
2003
23 years on the register
At a glanceplain-language reads of the register
Mostly education & entertainment: 18 of 25 live marks are in Class 41. Paper & printed matter (Class 16) is next with 16.
Filing faster than usual: 6 applications so far in 2026 against a yearly average of 1.6.
Entering Class 25 (clothing & footwear): first filings this year in a class with no earlier Deseret News Publishing Company marks.
Filing activityapplications per year, by filing date
0 10 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 6 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What Deseret News Publishing Company filed most recently.

MarkClassFiledBasisStatusSerial
DESERET NEWS. 16, 25, 35, 41 Sep 10, 2026 — pending 50101875
DESERET 16, 41 Sep 9, 2026 — pending 50099139
UTAH BUSINESS FAST 50 16 Aug 25, 2026 — pending 50071385
UTAH BUSINESS HEALTHCARE HEROES 41 Mar 31, 2026 — pending 99734779
UTAH BUSINESS GREEN BUSINESS 16 Mar 26, 2026 in use registered Oct 20 99727296
UTAH BUSINESS MARKETING & COMMUNICATIONS AWARDS 16 Feb 20, 2026 in use registered Oct 20 99661743
DESERET VOICES 41 Nov 12, 2025 — registered Sep 15 99492881
EXECUTIVE EXCELLENCE 16 Aug 12, 2025 — published 99332823
UTAH BUSINESS MARKETING & COMMUNICATIONS AWARDS 41 May 27, 2025 — published 99204591
UTAH BUSINESS GREEN BUSINESS AWARDS 41 May 27, 2025 — published 99204273
Recently registeredlast 12 months
UTAH BUSINESS GREEN BUSINESS · Cl. 16 · Reg. 8,511,921
Oct 20, 2026
UTAH BUSINESS MARKETING & COMMUNICATIONS AWARDS · Cl. 16 · Reg. 8,509,786
Oct 20, 2026
DESERET VOICES · Cl. 41 · Reg. 8,430,661
Sep 15, 2026
UTAH BUSINESS BOOK OF LISTS · Cl. 16, 41 · Reg. 8,183,940
Mar 24, 2026
HOMETOWN VALUES · Cl. 9, 16, 35 · Reg. 8,055,459
Dec 9, 2025

Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.

Names on the registerwhat this page merges, and what it leaves out
Deseret News Publishing Company · 25 live marks
included
Deseret Book Company · 66 live marks · may be a related company
separate page
Deseret Biologicals, Incorporated · 16 live marks · may be a related company
separate page

Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.

Common questions

About Deseret News Publishing Company trademarks.

How many trademarks does Deseret News Publishing Company have?

25 live US trademarks as of October 23, 2026: 13 registered and 12 pending applications. 6 were filed in 2026 so far.

What does Deseret News Publishing Company sell, according to its trademarks?

Mostly education & entertainment (Class 41, 18 live marks). Also paper & printed matter (Class 16) and advertising & business (Class 35).

Who owns the DESERET NEWS trademark?

DESERET NEWS is owned by Deseret News Publishing Company. It was registered on December 7, 2004 (Reg. No. 2907739) and is live. The same owner holds 24 other live US marks.

When did Deseret News Publishing Company first file a trademark?

Its oldest live US filing dates from 2003: DESERET NEWS, filed June 5, 2003.

Know the morning after Deseret News Publishing Company files.

Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.

Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.