Thorgate
Start free trial
Trademark owner · USPTO register · rebuilt nightly

DE Beers UK Limited

82 live US trademarks, filing since 2006. The 13th largest trademark holder in Class 14 (jewelry & watches). 3 new applications filed this year.

Get alerts when they file Check a name against the register
Live marks
82
registered + pending
Registered
72
on the Principal Register
Pending
10
applications in progress
Filed in 2026
3
by filing date
Classes used
6
of 45 Nice classes
First filing
2006
20 years on the register
At a glanceplain-language reads of the register
Mostly jewelry & watches: 68 of 82 live marks are in Class 14. Advertising & business (Class 35) is next with 67.
8 registrations have a maintenance filing due in the next 12 months, 8 already in the grace period.
Filing activityapplications per year, by filing date
0 13 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 3 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What DE Beers UK Limited filed most recently.

MarkClassFiledBasisStatusSerial
RIVERBORN BY DE BEERS LONDON 14, 35 Jul 23, 2026 in use pending 79446993
RIVERBORN BY DE BEERS LONDON 14, 35 Jul 23, 2026 in use pending 79457210
DE BEERS GROUP SYMMETRY SCORE 14, 35, 41, 42 Jan 19, 2026 — registered Oct 6 79445333
DE BEERS GROUP NATURAL RARITY SCORE 14, 35, 41, 42 Dec 22, 2025 — registered Oct 6 79445499
DESERT DIAMONDS 14, 35, 42 Oct 2, 2025 — pending 99425292
ORIGIN DE BEERS GROUP 14, 35, 42 Sep 25, 2025 — pending 79437720
TALENT UNEARTHED 14, 35, 41, 45 Jul 31, 2025 — registered Oct 13 79433439
DESERT DIAMONDS 14, 35 Jul 22, 2025 — abandoned Sep 19 99296315
DE BEERS ESSENCE OF CREATION 14, 35 Jul 21, 2025 — registered May 26 79431265
OMBRE DESERT DIAMONDS 14, 35 Jul 11, 2025 — pending 99278512
Recently registeredlast 12 months
TALENT UNEARTHED · Cl. 14, 35, 41, 45 · Reg. 8,497,611
Oct 13, 2026
DE BEERS GROUP SYMMETRY SCORE · Cl. 14, 35, 41, 42 · Reg. 8,481,341
Oct 6, 2026
DE BEERS GROUP NATURAL RARITY SCORE · Cl. 14, 35, 41, 42 · Reg. 8,481,343
Oct 6, 2026
DE BEERS ESSENCE OF CREATION · Cl. 14, 35 · Reg. 8,268,605
May 26, 2026
INSTITUTE OF DIAMONDS A DE BEERS GROUP COMPANY · Cl. 14, 35, 41, 42 · Reg. 8,172,964
Mar 17, 2026
DE BEERS LONDON · Cl. 14, 35 · Reg. 8,172,971
Mar 17, 2026
DTC NATURAL RARITY SCORE · Cl. 14, 35, 41, 42 · Reg. 8,072,651
Dec 23, 2025
DE BEERS NATURAL RARITY SCORE · Cl. 14, 35, 42 · Reg. 8,072,728
Dec 23, 2025

Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.

Maintenance windows aheadnext 12 months · from registration dates
THE SONG OF LYRA · Reg. 6,045,050 · registered May 2020
Section 8 declaration (years 5–6) · in grace period until Nov 5, 2026
May 5, 2025 → May 5, 2026
THE ATACAMA SKY · Reg. 6,045,051 · registered May 2020
Section 8 declaration (years 5–6) · in grace period until Nov 5, 2026
May 5, 2025 → May 5, 2026
JEWEL OF CAPRICORN · Reg. 6,045,052 · registered May 2020
Section 8 declaration (years 5–6) · in grace period until Nov 5, 2026
May 5, 2025 → May 5, 2026
ETERNAL SKY · Reg. 6,045,053 · registered May 2020
Section 8 declaration (years 5–6) · in grace period until Nov 5, 2026
May 5, 2025 → May 5, 2026
DE BEERS GROUP INSTITUTE OF DIAMONDS · Reg. 6,055,476 · registered May 2020
Section 8 declaration (years 5–6) · in grace period until Nov 19, 2026
May 19, 2025 → May 19, 2026
DTC · Reg. 6,055,517 · registered May 2020
Section 8 declaration (years 5–6) · in grace period until Nov 19, 2026
May 19, 2025 → May 19, 2026
DE BEERS GROUP AUCTIONS · Reg. 6,087,841 · registered Jun 2020
Section 8 declaration (years 5–6) · in grace period until Dec 30, 2026
Jun 30, 2025 → Jun 30, 2026
GEMFAIR · Reg. 6,098,033 · registered Jul 2020
Section 8 declaration (years 5–6) · in grace period until Jan 7, 2027
Jul 7, 2025 → Jul 7, 2026

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Other large filers in Class 14Full ranking →
Common questions

About DE Beers UK Limited trademarks.

How many trademarks does DE Beers UK Limited have?

82 live US trademarks as of October 23, 2026: 72 registered and 10 pending applications. 3 were filed in 2026 so far.

What does DE Beers UK Limited sell, according to its trademarks?

Mostly jewelry & watches (Class 14, 68 live marks). Also advertising & business (Class 35) and science & technology (saas) (Class 42).

Who owns the DIAMONDSURE trademark?

DIAMONDSURE is owned by DE Beers UK Limited. It was registered on January 1, 2008 (Reg. No. 3363699) and is live. The same owner holds 81 other live US marks.

When did DE Beers UK Limited first file a trademark?

Its oldest live US filing dates from 2006: FOREVERMARK, filed March 31, 2006.

Know the morning after DE Beers UK Limited files.

Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.

Watch this owner Monitor my marks

Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.