Asurion, LLC
55 live US trademarks, filing since 1995. 1 new application filed this year.
Marks held on the register, by filing date. 2026 is year to date.
A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.
What Asurion, LLC filed most recently.
| Mark | Class | Filed | Basis | Status | Serial |
|---|---|---|---|---|---|
| ENJOY | 35, 37, 41, 42 | May 5, 2026 | — | published · closes Nov 5 | 99804882 |
| CTO OF THE HOME | 9, 36, 37, 42, 45 | Nov 24, 2025 | — | published | 99514074 |
| ASURION LEAKPROTECT | 9, 36, 37, 42 | Jan 23, 2025 | intent to use | published | 99016022 |
| SUNPROTECT | 35, 36 | Sep 12, 2023 | — | registered Dec 24 | 98175181 |
| SUNPROTECT | 35, 36 | Sep 12, 2023 | — | registered Dec 24 | 98175182 |
| SUNPROTECT | 35, 36 | Sep 8, 2023 | — | registered Dec 24 | 98171753 |
| COGNITIVE PATHS | 42 | Jun 16, 2023 | — | registered Apr 16 | 98047047 |
| A | 9, 36, 37, 42 | Jun 16, 2023 | — | registered Sep 22 | 98047136 |
| ASURION | 9, 39, 42 | Oct 3, 2022 | — | registered Sep 1 | 97617591 |
| ASURION | 9, 39, 42 | Oct 3, 2022 | — | registered Sep 1 | 97617593 |
Anyone who believes they would be harmed by registration can oppose during this window.
Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.
A filing missed by the due date enters a six-month grace period, then the registration cancels.
About Asurion, LLC trademarks.
How many trademarks does Asurion, LLC have?
55 live US trademarks as of October 23, 2026: 51 registered and 4 pending applications. 1 were filed in 2026 so far.
What does Asurion, LLC sell, according to its trademarks?
Mostly science & technology (saas) (Class 42, 33 live marks). Also insurance & finance (Class 36) and construction & repair (Class 37).
Who owns the KEEP IT NEW! trademark?
KEEP IT NEW! is owned by Asurion, LLC. It was registered on October 8, 1996 (Reg. No. 2006401) and is live. The same owner holds 54 other live US marks.
When did Asurion, LLC first file a trademark?
Its oldest live US filing dates from 1995: KEEP IT NEW!, filed December 4, 1995.
Know the morning after Asurion, LLC files.
Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.
Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.