Trademark owner · USPTO register · rebuilt nightly

American Sports Licensing, LLC

235 live US trademarks, filing since 1922. 8 new applications filed this year.

Live marks
235
registered + pending
Registered
168
on the Principal Register
Pending
67
1 open to opposition
Filed in 2026
8
1 intent to use
Classes used
23
of 45 Nice classes
First filing
1922
104 years on the register
At a glanceplain-language reads of the register
Spread across 23 classes. The largest is Class 28 (games & toys) with 84 of 235 live marks.
New products ahead: 1 of the 8 filings this year are intent-to-use applications, meaning the goods are not yet on sale.
One mark is open to opposition now; the window closes Nov 5.
8 registrations have a maintenance filing due in the next 12 months, 1 already in the grace period.
Filing activityapplications per year, by filing date
0 37 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 9 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What American Sports Licensing, LLC filed most recently.

MarkClassFiledBasisStatusSerial
BUILT FOR MORE 28 Aug 26, 2026 — pending 50072523
DICK'S 9, 35, 41 Aug 3, 2026 — pending 50028706
SPORTHOOD 41 Jul 1, 2026 — pending 99916342
STARTLINE 12 Jun 22, 2026 — pending 99897483
COACH BY DICK’S 9, 42 May 20, 2026 intent to use published · closes Nov 26 99834633
COACH 9, 42 May 20, 2026 — pending 99834639
FOXBURG GOLF CO. 25, 28 Apr 10, 2026 — pending 99756693
FOXBURG 25, 28 Feb 6, 2026 — published · closes Nov 5 99637900
OMNIDYNE 25 Jan 20, 2026 — abandoned Oct 1 99603529
THE CARD FOR SPORT 36 Dec 11, 2025 — published 99542795
Open to opposition now30-day windows from publication
FOXBURG · Cl. 25, 28 · published Oct 6
closes Nov 5

Anyone who believes they would be harmed by registration can oppose during this window.

Recently registeredlast 12 months
CALIA CLUB · Cl. 18, 25, 26 · Reg. 8,443,349
Sep 15, 2026
WELCOME TO SPORTHOOD · Cl. 35 · Reg. 8,425,431
Sep 1, 2026
XC1 · Cl. 28 · Reg. 8,415,140
Aug 25, 2026
QUEST · Cl. 20 · Reg. 8,403,316
Aug 18, 2026
CLASSICS OF COURSE · Cl. 25, 35 · Reg. 8,404,699
Aug 18, 2026
DICK'S SPORTING GOODS SOUND OF SPORT · Cl. 41 · Reg. 8,120,554
Jan 27, 2026
COOKIE JAR & A DREAM STUDIOS · Cl. 9, 41 · Reg. 8,097,321
Jan 6, 2026
SPEED VIPER · Cl. 25 · Reg. 8,079,896
Dec 23, 2025

Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.

Maintenance windows aheadnext 12 months · from registration dates
NATIONAL RUNNERS' MONTH · Reg. 6,062,010 · registered May 2020
Section 8 declaration (years 5–6) · in grace period until Nov 26, 2026
May 26, 2025 → May 26, 2026
FITNESS GEAR · Reg. 3,176,422 · registered Nov 2006
Section 8 & 9 renewal (year 20)
Nov 28, 2025 → Nov 28, 2026
HYDROPROOF ULTRA · Reg. 3,176,690 · registered Nov 2006
Section 8 & 9 renewal (year 20)
Nov 28, 2025 → Nov 28, 2026
JAWBONE · Reg. 5,101,298 · registered Dec 2016
Section 8 & 9 renewal (year 10)
Dec 13, 2025 → Dec 13, 2026
CC · Reg. 5,120,020 · registered Jan 2017
Section 8 & 9 renewal (year 10)
Jan 10, 2026 → Jan 10, 2027
CC · Reg. 5,121,239 · registered Jan 2017
Section 8 & 9 renewal (year 10)
Jan 10, 2026 → Jan 10, 2027
CHELSEA COLLECTIVE · Reg. 5,143,389 · registered Feb 2017
Section 8 & 9 renewal (year 10)
Feb 14, 2026 → Feb 14, 2027
DSG · Reg. 6,273,194 · registered Feb 2021
Section 8 declaration (years 5–6)
Feb 16, 2026 → Feb 16, 2027

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Other large filers in Class 28Full ranking →
Names on the registerwhat this page merges, and what it leaves out
AMERICAN SPORTS LICENSING, LLC · 235 live marks
included
American Promotional Events, Inc. · 304 live marks · may be a related company
separate page
American City Business Journals, Inc. · 220 live marks · may be a related company
separate page
American Express Marketing & Development Corp. · 205 live marks · may be a related company
separate page
American Girl, LLC · 196 live marks · may be a related company
separate page
American Chemical Society · 190 live marks · may be a related company
separate page

Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.

Common questions

About American Sports Licensing, LLC trademarks.

How many trademarks does American Sports Licensing, LLC have?

235 live US trademarks as of October 23, 2026: 168 registered and 67 pending applications. 8 were filed in 2026 so far.

What does American Sports Licensing, LLC sell, according to its trademarks?

Mostly games & toys (Class 28, 84 live marks). Also advertising & business (Class 35) and clothing & footwear (Class 25).

Who owns the MAXFLI trademark?

MAXFLI is owned by American Sports Licensing, LLC. It was registered on February 20, 1923 (Reg. No. 0164526) and is live. The same owner holds 234 other live US marks.

When did American Sports Licensing, LLC first file a trademark?

Its oldest live US filing dates from 1922: MAXFLI, filed September 21, 1922.

Know the morning after American Sports Licensing, LLC files.

Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.

Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.